Marketing Manager, Digital Content — Los Angeles Metropolitan Area

Key Responsibilities

Visual Content & Brand Development

• Organize and coordinate product photography projects, providing creative direction to photo studios to showcase product features, benefits, and differentiators.

• Create, edit, and enhance product images using AI-powered creative tools.

• Develop and maintain visual brand guidelines to ensure consistency across product photography, graphics, and digital platforms.

• Guide brand storytelling and content strategy across TikTok, ShopMy, and other social commerce platforms.

• Collaborate with creators, affiliates, and external agencies to ensure brand consistency and effective content execution.

• Manage Amazon A+ Content from creative direction and development through publishing and optimization.

• Work closely with internal studio, graphics, and marketing teams to deliver high-quality visual assets.

Customer Experience & Engagement

• Own and manage the end-to-end product packaging QR code and product registration program.

• Coordinate with packaging, purchasing, and cross-functional teams to ensure accurate QR code implementation across all products.

• Oversee product registration setup and customer engagement initiatives.

• Monitor registration rates, customer engagement, and program performance.

• Analyze performance data to identify opportunities to improve customer experience, conversion rates, and engagement.

• Continuously optimize digital customer touchpoints and product registration initiatives.

Qualifications & Experience

• 4+ years of experience in content marketing, creative marketing, e-commerce marketing, or a related field.

• Experience working with consumer products, ideally within housewares, home goods, or similar product categories.

• Hands-on experience creating and editing product images using AI-powered tools.

• Strong understanding of product photography, visual storytelling, and creative direction.

• Experience developing and maintaining visual brand guidelines.

• Familiarity with Amazon A+ Content creation and publishing.

• Understanding of TikTok, ShopMy, social commerce, creator, and affiliate content strategies.

• Strong analytical skills with the ability to track performance metrics and make data-driven decisions.

• Excellent project management and organizational skills, with the ability to manage multiple brands, priorities, and deadlines.

Preferred Qualifications

• Experience in the housewares, home goods, or consumer product industry.

• Experience managing creator and affiliate programs through platforms such as ShopMy and TikTok Shop.

• Familiarity with product registration and QR code management platforms, particularly Brij.

• Proficiency in Adobe Photoshop, Adobe Creative Suite, Canva, or similar creative design tools.

• Experience with AI-powered image generation and editing platforms.

• Experience managing Amazon marketplace content and product detail page optimization.