Higher Education Enrollment Marketing Strategist — Columbia, South Carolina Metropolitan Area

ruzn6ynzwY is a full-service Web, Branding and Marketing firm. Our team of 50+ marketers, designers, and developers create user experiences that are unique, intuitive, and seamlessly connected with the marketing and operating strategies of our clients.

**This is a HYBRID position, with a requirement of 50% in office time in Columbia, South Carolina. If you apply for this position and are not currently living in the Columbia Metropolitan area, we will take that to indicate that you will move to be able to meet the hybrid requirements of the position.**

About the role

As our Higher Education Enrollment Marketing Strategist, you’ll be the bridge between our higher ed clients and our web, marketing, and brand teams. You’ll dig into each institution’s enrollment goals, find the biggest opportunities in their recruitment funnel, and shape the strategy and scope of work that turns those goals into measurable results, from inquiries and applications to admits and enrolled students.

This is a client-facing strategy role for someone who knows the higher ed landscape, thinks in funnels and data, and enjoys getting a room of enrollment, admissions, and marketing leaders aligned on a plan.

What you’ll do

• Learn each institution’s mission, audiences, programs, competitive set, and enrollment goals

• Analyze funnel data and market demand to pinpoint where digital strategy can move enrollment the most

• Build enrollment marketing strategies for first-year, transfer, graduate, online, and adult learners

• Translate goals into clear scopes of work across web development, digital marketing, and branding

• Lead strategy sessions and present recommendations to enrollment, admissions, marketing, and academic leaders

• Partner with Account Managers and production teams to keep execution on track

• Track campaign performance and account health, and use the data to refine strategy and spot new opportunities

• Keep up with higher ed trends, from demographic shifts to student search behavior, and share what you learn with clients and our team

What you bring

• Bachelor’s degree and 5+ years of experience in higher education marketing, enrollment management, student recruitment, or digital marketing strategy (Master’s or MBA preferred)

• Strong knowledge of the student recruitment funnel and enrollment cycle

• Working knowledge of web development processes, SEO, paid media, content, email, and brand strategy

• A track record of turning goals into actionable digital strategies, backed by metrics

• Excellent presentation and communication skills

• A collaborative mindset and comfort with ambiguity and multi-stakeholder decision-making

• Agency or professional services experience, ideally serving higher ed clients (preferred)

• Familiarity with CMS platforms, analytics tools, higher ed CRMs such as Slate or Salesforce Education Cloud, and accessibility and student privacy considerations like WCAG/ADA and FERPA (preferred)

What are the perks?

From cultural centers to banks, our 100+ clients give you the opportunity to create impact across an exciting range of industries. Pursue your personal and professional development through paid professional development leave and training opportunities. Contribute to our community (internal and external) through year-round office events and company-sponsored volunteer opportunities with local non-profits. Be a member of a growing firm on historic Main Street in a modern, open office with casual dress code and a commitment to work-life balance.

Additional benefits include:

• Health insurance

• Voluntary dental, vision, short-term disability, long-term disability and life insurance

• 401k plan with a company match of up to 5%

• Competitive compensation

• Parental leave

• Paid Time Off

Interested? Please apply with:

• Cover letter

• Resume