Community Manager — Orange County, CA

Role Summary

The Community Manager owns the growth, engagement, activation, and daily operations of the creator community across Discord, Lark, and other community channels. This role keeps creators active, informed, motivated, and connected to campaign opportunities, product updates, sample opportunities, discounts, incentive programs, and affiliate plans.

The Community Manager plays a key role in turning community creators into active content contributors, sample applicants, affiliate participants, and potential paid creators. The ideal candidate is proactive, community-oriented, a strong communicator, highly organized, and able to create momentum inside online creator communities.

Key Responsibilities

Community Growth & Daily Operations

• Grow and maintain creator communities across Discord, Lark, and other relevant channels.

• Manage daily conversations, Q&A, reminders, announcements, and creator support.

• Welcome new creators and help them understand available opportunities.

• Keep creators informed about campaigns, product launches, sample programs, affiliate plans, and incentives.

• Maintain community rules, channel organization, posting structure, and communication rhythm.

• Identify and remove friction that prevents creators from participating.

Community Activation

• Drive creator participation in campaigns, sample programs, affiliate plans, and content challenges.

• Encourage creators to apply for samples, create content, join incentive programs, and participate in campaign activities.

• Partner with the Content Strategist and Affiliate Coordinator to translate business needs into effective community activation messages.

• Identify inactive creators and develop reactivation efforts.

• Track which community activities generate meaningful creator action and content output.

Weekly Newsletters & Announcements

• Own the execution of weekly creator-community newsletters.

• Collect and organize product updates, discounts, sample opportunities, incentives, campaign updates, and content requests.

• Prepare newsletter copy, visual assets, posters, and announcement materials.

• Publish updates through the appropriate community channels and track engagement and follow-up actions.

• Ensure important updates are distributed clearly and consistently.

Campaign Launch Support

• Support campaign launches inside creator communities.

• Prepare announcements, posters, reminders, FAQs, and participation instructions.

• Ensure creators understand campaign themes, products, discounts, content requirements, deadlines, and incentives.

• Answer creator questions, push reminders, and collect campaign feedback.

Creator Lead Identification

• Identify high-potential creators based on activity, content quality, communication, product fit, engagement, and willingness to collaborate.

• Surface potential paid creator leads to the Paid Creator Manager.

• Identify creators suited for sample programs, affiliate plans, and future campaigns.

• Maintain a creator lead tracker with activity notes, strengths, category fit, and recommended next steps.

• Help build a pathway from community creator to affiliate creator to paid creator.

Community Feedback & Reporting

• Collect feedback on products, briefs, incentives, samples, communication clarity, and campaign experience.

• Report community sentiment, FAQs, creator concerns, and activation blockers.

• Track community growth, activity, campaign participation, and content output.

• Provide weekly community performance updates and recommend improvements.

Required Qualifications

• Experience in community management, creator operations, social media management, influencer marketing, customer engagement, or content operations.

• Strong written communication skills and ability to motivate online communities.

• Experience with Discord, Lark, Slack, Facebook Groups, or similar community platforms.

• Highly organized and comfortable managing newsletters, announcements, and campaign calendars.

• Ability to identify high-potential creators based on activity and content quality.

• Comfortable working cross-functionally with a strong sense of ownership and responsiveness.

Preferred Qualifications

• Experience with creator communities in e-commerce, social commerce, affiliate programs, or creator campaigns.

• Experience with TikTok Shop, creator affiliate programs, sample campaigns, or influencer communities.

• Basic design sense for posters, newsletters, and announcement formats.

• Experience with tools such as Canva, Figma, Notion, Lark, Discord, Airtable, Google Sheets, or CRM platforms.

• Experience creating community playbooks or activation campaigns.

Key Deliverables

• Community growth and activity trackers

• Weekly creator newsletter

• Posters, announcements, campaign launch materials, and creator FAQs

• Potential paid creator lead list

• Community feedback summary

• Community content output report

• Creator activation tracker

Core KPIs

• Community member growth and active rate

• Message and newsletter engagement

• Campaign participation volume

• Sample application and affiliate participation volume

• Community-generated content volume

• Potential paid creator leads surfaced

• Creator retention, response time, and community sentiment