Senior Media Buyer — Latin America

About the Role & Company

Are you a seasoned media buyer who thrives on turning clicks into qualified leads and scaling high-ROI performance campaigns?

We are a strategy-driven digital marketing agency specializing in full-funnel connected services that guide prospects seamlessly from initial impression to qualified lead generation. Driven by performance and strategic execution, our team partners with diverse businesses—from local service providers to national organizations—to accelerate growth and maximize ROI across multi-channel digital campaigns.

Key Responsibilities

• Campaign Planning & Scaling: Plan, launch, and scale high-performing lead generation campaigns across Google, Meta, LinkedIn, and YouTube.

• Budget Management: Manage and pace multi-account client budgets to maximize return on investment (ROI) and lower customer acquisition costs (CAC).

• Tracking & Analytics: Implement end-to-end conversion tracking using Google Tag Manager, tracking pixels, GA4, and offline conversion mechanisms.

• Creative & Offer Testing: Design and execute structured testing frameworks for ad creative, audience targeting, offer concepts, and dynamic ad copy.

• Funnel Optimization: Partner closely with web development and content teams to build and optimize high-converting landing pages and conversion pathways.

• Client Strategy: Collaborate with Account Managers to translate performance analytics into clear insights and present strategic growth recommendations to client stakeholders.

Requirements

• Experience Level: 5+ years of direct, hands-on experience in Media Buying managing performance-driven paid digital advertising campaigns.

• Language: B1 level or above in English with strong written and verbal communication skills.

• Funnel Expertise: Deep expertise in B2B and service-based local and national lead generation funnels.

• Platform Mastery: Advanced proficiency in Google Ads Manager, Meta Ads Manager, LinkedIn Campaign Manager, and Google Tag Manager.

• Analytics & Attribution: Strong experience utilizing GA4, Looker Studio, and multi-touch attribution models.

• Creative Collaboration: Demonstrated ability to write compelling ad copy and provide clear, actionable performance feedback to design teams.

Nice to Have

• Prior experience working within a digital marketing agency environment.

• Proven track record running successful lead generation campaigns for industries such as Managed Service Providers (MSPs), legal practices, home services, or medical aesthetics.

Why Join Us

Join a dynamic team of digital strategists and performance marketers where your insights directly impact client growth. We offer an environment that values innovation, data-driven strategy, and creative experimentation. Here, you'll have the autonomy to own multi-channel media strategies, test fresh ideas, and sharpen your skills alongside dedicated industry professionals.