Senior Media Buyer, Health Media — Boston, MA

WHAT WE NEED

The Senior Buyer, Paid Media manages buying, optimization, analysis, and reporting for healthcare clients’ Paid Search and Paid Social campaigns within the Health Media Hub. Drawing on knowledge of client businesses, industry trends, and pharmaceutical advertising considerations, the role drives performance and presents actionable insights to internal teams and clients to guide channel strategy and achieve business goals.

WHAT YOU'LL DO

Cross-channel campaign management

• Build, QA, launch, and manage Paid Media campaigns, including account structure, ads, landing pages, and tracking.

• Guide campaign execution based on client needs, pharmaceutical advertising requirements, and FDA media considerations.

• Optimize bidding and campaign delivery based on performance, client goals, and platform capabilities.

• Manage budgets and pacing against approved forecasts and media plans.

• Analyze performance through routine and ad hoc reporting to inform optimizations.

• Present results and recommendations to clients and internal teams, proactively flagging performance shifts, risks, and opportunities.

• Resolve campaign, tracking, and measurement issues with Strategy, Ad Operations, and Business Insights teams.

Channel execution

• Execute Paid Search campaigns across Google Ads, Microsoft Advertising, Open AI, and Open Evidence and other relevant platforms.

• Execute Paid Social campaigns across Meta, YouTube, TikTok, LinkedIn, Reddit, Pinterest, Snapchat, and other relevant platforms.

• Use tools such as Search Ads 360, Google Analytics, and Auction Insights to assess performance and identify competitive trends and opportunities.

Planning, operations, and client partnership

• Partner with Strategy and Integrated Client Services on client strategy, channel planning, and forecasting.

• Complete accurate, timely billing and reconciliation.

• Evaluate new platforms, vendors, and solutions for client value.

• Conduct media audits for prospective and onboarding clients.

• Maintain responsive, solution-oriented relationships with clients and cross-functional partners.

WHO YOU ARE

Position requirements

• 4+ years executing Paid Search, Paid Social, or integrated campaigns; cross-channel experience preferred, with deep expertise in one considered.

• Healthcare or pharmaceutical experience, including knowledge of pharma advertising rules and FDA media considerations.

• Hands-on experience with major search and social platforms, campaign management tools, and analytics.

• Ability to turn research and performance data into channel strategies, recommendations, and measurable results.

• Strong project management skills, balancing multiple priorities, and tight deadlines.

• Clear communication and presentation skills with clients and internal teams.

• Organized, detail-oriented, and professional, with sound judgment and discretion.

• Proactive, resourceful problem-solver who works independently and collaboratively and welcomes growth.

Preferred education, experience, and skills

• Bachelor's degree in marketing, Advertising, or a related field, or equivalent experience.

• Agency or advertiser media planning/buying experience, including integrated workflows and client relationships.

• Proficiency in PowerPoint and Excel, including presentations, PivotTables, lookup functions, and data analysis.

• Reporting, visualization, and Biddable AI platform experience a plus.

• Knowledge of advertising fundamentals, media terminology, creative requirements, and budget management.

WHO WE ARE:

Build the Business. Build the Brand.

At ypV3f vjNV we influence people to act by combining multi-channel marketing and commerce, plus the creative and technology that powers them. Our work results in profitable growth and lasting relationships between customers and our clients’ brands.

We are an award-winning, international, performance marketing agency with a proven track record of helping clients succeed. We're an integrated agency that embraces every media channel; a creative powerhouse that loves data and analytics, and a passionate partner committed to giving clients more for less. With expertise across all digitals, broadcast, and media domains, we help our clients build their businesses and brands - in that order.

ypV3f vjNV is part of the w8ad JJHrxrsytPT Network (EPN), a full-service, global performance marketing network. The EPN offers clients expertise in all aspects of performance marketing, from analytics to strategy, creative and production, media planning, and buying across all channels, as well as the industry’s best attribution and modeling capabilities.

We are a full-service, direct response agency, headquartered in Carlsbad, CA with offices and affiliated offices in Boston, MA; Dallas, TX; London, UK; Los Angeles, CA; and Paris, FR.