Senior Copywriter — New York, NY

About cgfa

cgfa is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, cgfa creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.

We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, cgfa is a great place for you!

cgfa has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. cgfa embraces a hybrid, flexible workplace

What You'll Do

We're looking for a strong, versatile Senior Copywriter to work across multiple CRM clients, developing engaging, insight-driven copy across a range of channels and customer touchpoints.

You'll move easily between brand voices, clients and projects, bringing both creativity and strategic thinking to everything you write. You're a true creative partner to your Art Director: you're in Figma alongside them from concept through execution, and you stay with the work until it's done. This isn't a role where copy gets written and handed off. You'll make sure the words keep working in layout and that the overall idea stays cohesive and effective.

You'll also present your work directly to clients, partnering closely with a Creative Director across several accounts.

Who You Are

What you'll be doing...

• Write engaging, insight-driven copy for CRM programs across channels and touchpoints, such as email, SMS, push, in-app, web and lifecycle journeys

• Adapt confidently to different brand voices and tones across multiple clients

• Own projects from brief to delivery, anticipating needs and driving work forward with minimal direction

• Partner with your Art Director from concept through execution, working directly in Figma as the work takes shape

• Make sure copy works in layout, and that the creative idea holds together from first concept to final asset

• Develop and present compelling creative work directly to clients

• Collaborate closely with your Creative Director across multiple accounts

• Juggle multiple projects and priorities without losing quality or attention to detail

Nice to Have

Who You Are...

• 5+ years of copywriting experience, ideally at an agency, with meaningful experience in CRM, lifecycle or direct-to-consumer work

• A portfolio that shows range across brands, voices and channels, plus the strategic thinking behind the work

• Strong writing skills and a sharp eye for detail

• Proven autonomy: you take ownership, act proactively and move work forward without waiting to be told

• Comfort working in Figma and collaborating hands-on with design partners

• Confidence presenting creative work to clients and Creative Directors

• The ability to balance multiple priorities across clients and deadlines

Nice to have...

• Experience writing for loyalty programs or long-running, always-on CRM programs

• Familiarity with testing and optimization, such as subject lines, A/B tests and performance data

Our Commitment to Inclusion

Note: Hybrid work in office is an essential function of the job.

Our Commitment to Inclusion

We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our Core Values are at the root of J7SK’8 collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect J7SK’8 inclusive workplace. cgfa is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Our Hiring Process

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains both virtually and in person. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.

Compensation

$100 - $125,000 USD