TPGACBFgAa - Remote — United States

About The Company

Prometric is a global leader in credentialing and skills development, dedicated to building the workforce of tomorrow across a wide range of industries and professions in over 180 countries. With more than 30 years of expertise in assessment, we support organizations throughout the entire assessment lifecycle—from development to delivery and beyond. Our commitment to innovation and quality enables clients worldwide to achieve their talent development and validation goals efficiently and effectively.

About The Role

We are seeking an experienced Copywriter to join our Brand Content team within the Marketing department. This is a remote position reporting to the Senior Manager, Brand Content. The successful candidate will be responsible for producing clear, compelling, and audience-focused content across a variety of channels and formats. This hands-on role requires a blend of strong copywriting and editorial skills combined with a solid understanding of marketing principles. You will develop both B2B and B2C content supporting campaigns, websites, email communications, thought leadership, sales enablement, events, presentations, and other marketing initiatives.

The ideal candidate will be a versatile writer who understands the strategic intent behind each piece of content and is comfortable adapting tone, style, and messaging to suit different audiences and objectives. Additionally, the role involves collaborating closely with cross-functional teams and leveraging generative AI tools responsibly to enhance content creation and workflow efficiency.

Qualifications

• 4+ years of professional experience in copywriting, content marketing, marketing communications, or related fields, with a significant focus on copywriting.

• Demonstrated portfolio showcasing strong professional copywriting across multiple formats and channels, including both short- and long-form content.

• Excellent writing, editing, and proofreading skills with a strong command of voice, tone, grammar, and structure.

• Marketing experience with an understanding of how content supports audience engagement, campaign goals, and business objectives.

• Ability to synthesize complex information and integrate input from multiple stakeholders into clear, compelling messaging.

• Strong organizational skills with the ability to manage multiple assignments and competing priorities effectively.

• Excellent communication and collaboration skills, including the ability to receive and apply feedback and editorial guidance.

• High attention to detail and commitment to accuracy and quality.

• Proficiency with Microsoft Office applications, including Word and PowerPoint.

• Practical experience using generative AI tools to support content development and improve workflow efficiency.

• Comfortable maintaining regular overlap with Eastern Time business hours for meetings and collaboration.

Preferred Qualifications

• Experience writing for both B2B and B2C audiences.

• Familiarity with marketing KPIs, lead generation, conversion metrics, ROI, or other digital marketing concepts.

• Experience with complex, technical, educational, credentialing, or other information-rich subject matter.

• Familiarity with content management systems, Adobe Creative Cloud, or video production tools.

Responsibilities

• Research, write, edit, and proofread content across websites, email campaigns, articles, thought leadership pieces, marketing collateral, sales enablement materials, presentations, event communications, video scripts, social media, paid media, and other channels.

• Develop messaging tailored for both B2B and B2C audiences, adapting tone and detail to suit the audience, channel, and campaign objectives.

• Translate complex or technical information into clear, accurate, and audience-focused content.

• Collaborate with Marketing, Design, Communications, Sales teams, subject-matter experts, and other stakeholders to develop effective messaging and content strategies.

• Maintain consistency with established brand voice, messaging, and editorial standards while introducing fresh ideas and strong writing craftsmanship.

• Manage multiple assignments simultaneously, prioritize tasks, and communicate proactively regarding workload and deadlines.

• Incorporate editorial feedback thoughtfully and efficiently to meet project objectives and brand standards.

• Use generative AI responsibly to accelerate ideation, drafting, and refinement; develop and optimize AI-enabled workflows to support accurate, compelling, on-brand content.

• Apply SEO, AEO, and other content best practices where appropriate; leverage performance insights to improve future content.

• Review content through final production stages to ensure accuracy, consistency, and quality.

• Contribute to additional marketing communications projects and priorities as required.

Benefits

• Remote work flexibility

• Opportunity to work with a global leader in credentialing and skills development

• Collaborative and innovative work environment

• Exposure to diverse industries and professional sectors

• Access to cutting-edge tools and technologies, including generative AI for content creation

• Professional growth and development opportunities

Equal Opportunity

Prometric is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.