Product Marketing Manager — United States — LinkedIn — 4487644750

About The Company

Vivacity is a mission-driven organization focused on delivering innovative software solutions to the K-12 education technology market. Our flagship platform, Dream, is designed to empower educational institutions through advanced technology that simplifies IT operations, asset management, and help desk functions. We pride ourselves on fostering an award-winning workplace culture that supports growth, collaboration, and continuous learning. Our team is passionate about building community and driving excellence, all while maintaining a vivacious and dynamic work environment.

About The Role

The Product Marketing Manager will be responsible for building and managing the product marketing function for Dream, Vivacity's software platform. This role is integral in owning Dream’s positioning, messaging, product launch communications, competitive intelligence, sales enablement, customer marketing, and marketing performance reporting. The position requires close collaboration with Product, Engineering, Design, Sales, Customer Success, Operations, and corporate Marketing teams to translate product capabilities into clear and compelling customer value.

The Product Marketing Manager will ensure that every meaningful software release is supported by effective internal enablement and external communication. This includes developing website content, marketing campaigns, webinars, customer proof points, and lifecycle programs aimed at driving new signups and activating organizations. This is a hands-on role requiring strategic development, high-quality content creation, cross-functional coordination, campaign execution, and performance measurement.

Qualifications

• Minimum 3 years of relevant experience in product marketing, software marketing, go-to-market strategy, growth marketing, or related fields

• Demonstrated experience marketing software products and partnering directly with Product and Sales teams

• Experience owning or contributing materially to software product launches, positioning, sales enablement, customer communication, and performance reporting

• Bachelor's degree in Marketing, Business, Communications, Product Management, or a related field, or equivalent education and experience

• Preferred experience in K-12 education technology, IT operations, asset management, help desk software, SaaS, product-led growth, or freemium software models

• Preferred experience marketing to technical evaluators, IT leaders, or public-sector organizations

• Strong product positioning, messaging, competitive research, and value proposition development skills

• Excellent writing, editing, presentation, and facilitation skills

• Strong analytical skills with experience defining funnel metrics and evaluating marketing and product performance

• Working knowledge of product-led growth, lifecycle marketing, content and search strategy, conversion optimization, customer advocacy, CRM, marketing automation, web analytics, and product analytics tools

• Excellent organization, attention to detail, judgment, and cross-functional collaboration skills

• Ability to work independently, manage multiple deadlines, and adapt in a fast-paced environment

• Ability to communicate and collaborate effectively in a remote or distributed work environment

• Ability to participate in webinars, customer interviews, presentations, and live training sessions

• Ability to travel up to 15% for conferences, customer meetings, team gatherings, and company events

Responsibilities

• Own Dream’s product positioning, messaging, target audiences, value proposition, go-to-market narrative, and competitive intelligence within the K-12 technology market

• Lead product marketing for customer-visible releases by coordinating launch tiers, internal enablement, release notes, visual one-pagers, demonstrations, customer communication, website updates, webinars, and post-launch reporting

• Build and maintain sales enablement resources, including the Dream Sales Playbook, presentations, collateral, demonstration videos, battlecards, comparison materials, objection handling, and sales-led email content

• Manage Dream’s external marketing calendar and recurring cadence across customer email, webinars, website and search content, lifecycle campaigns, customer education, reviews, case studies, conferences, and community channels

• Partner with Product and Engineering teams to incorporate marketing readiness into sprint and release planning and improve product-led growth through onboarding, activation, expansion, referral, and re-engagement programs

• Define and report on the Dream marketing funnel; lead weekly scorecard reviews; identify performance gaps and recommend experiments to increase signups, activated organizations, expansion, referrals, and hardware-customer adoption

• Collaborate with corporate Marketing and cross-functional partners on customer segmentation, communication governance, service alerts, brand standards, shared campaigns, events, customer research, training, and representation of Dream in customer and industry settings

• Perform other duties as assigned to support organizational goals

Benefits

• Competitive annual salary ranging from $70,000 to $120,000, commensurate with experience

• 401(k) plan with generous company match and immediate vesting

• Comprehensive Medical, Dental, Vision, and Voluntary Benefits

• Company-paid Short-Term Disability, Long-Term Disability, and Life Insurance

• Flexible Non-Accrued Paid Time Off (PTO) policy promoting work-life balance

• 80 hours of paid Sick Time annually

• 10 paid holidays per year

• 96 paid volunteer hours annually to support causes you care about

• $1,000 annual Development Reimbursement for continued learning and professional growth

• Paid Parental Leave to support growing families

• Award-winning workplace culture with a supportive team environment

• Opportunities for career growth and recognition within a mission-driven organization

• Employee discounts and additional voluntary benefits including pet insurance, legal insurance, and more

Equal Opportunity

Vivacity is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.