Marketing Specialist — Greater Milwaukee

Title: Marketing Specialist, New Energy

Location: Franksville, WI (on-site)

Our client is hiring a Marketing Specialist to build and run marketing for its New Energy business: power conversion for data centers, utility-scale solar, battery energy storage (BESS), and microgrids.

Our client is an engineering-driven manufacturer with nearly six decades in advanced power conversion, now growing fast in some of the hottest markets in energy and infrastructure. This is a hands-on B2B technical marketing seat. You will interview engineers, write the product sheet, run the LinkedIn campaign, manage the agency, and work the trade show booth, all while keeping multiple projects on schedule.

Lead Responsibilities

• Plan and execute B2B campaigns and product launches across data center, solar, BESS, and microgrid applications

• Turn technical specs and differentiators into clear, customer-focused content and sales enablement materials

• Write and produce brochures, product sheets, case studies, web pages, and presentations

• Run website, LinkedIn, email, and digital campaigns; partner with sales on lead capture and follow-up

• Manage outside partners including PR, web, creative, print, and event vendors

• Plan and execute trade shows, technical conferences, and speaking opportunities from start to finish

• Track and report on leads, engagement, event results, and pipeline contribution

Desired Skills and Experience

• 3+ years of B2B marketing, ideally in industrial, manufacturing, energy, electrical equipment, or other technical markets

• Strong technical writing and editing; able to translate complex topics for engineers and buyers alike

• Experience running B2B digital and LinkedIn campaigns and updating website content

• Strong project management; self-directed and proactive about follow-through

• Bachelor’s degree in Marketing, Communications, Business, Engineering, or related field, or equivalent experience

Beneficial, not required

• Exposure to data centers, solar, BESS, power electronics, or grid infrastructure

• WordPress (Elementor, Yoast), GA4, Google Search Console, Google Tag Manager

• Adobe Creative Cloud or Canva design skills

• Product photography and video experience