Social Media Marketing Specialist — Mount Pleasant, SC

At SAsS, we are making our mark! We are humbly confident professionals who show up every day to work hard, enjoy life and make a difference. We believe relationships are intentional, and an amazing culture does not happen by accident.

This role is responsible for planning, developing, implementing and managing the organic social media presence for SAsS and its clients. The social media specialist will create and share a brand personality by being an exceptional storyteller who generates buzz and inspires an online community. This position will start conversations on behalf of the brand, cultivate engagement and build loyalty with followers.

In this seat, you will be accountable for:

• Be an expert in all social media platforms and options necessary for successful social media impact

• Understand the client(s) target audience(s) and effectively present messaging in a way that supports overall social strategy

• Conduct social media audits and competitive analyses to identify opportunities for improved content, engagement, audience growth and platform performance

• Research and reciprocate client-specific business and industry trends

• Develop client social media content pillars and define voice and tone for all platforms

• Establish and monitor social media goals and key performance indicators (KPIs) aligned with client objectives, using performance insights to refine content strategy and improve results

• Assist with the setup, optimization and ongoing maintenance of client social media profiles, ensuring accurate information, consistent branding and appropriate account access

• Set up and monitor Google Alerts for all relevant accounts

• Collaborate with clients and account managers to plan and execute social media strategies via content calendars that maintain a timely social media presence, creating strong engagement and measurable results

• Monitor social media conversations, brand mentions and audience sentiment, identifying and escalating customer concerns, reputational risks or sensitive issues to the appropriate team members

• Moderate and engage with key audiences on the client’s behalf to promote growth based on the client’s social media package

• Create visual content libraries (i.e., JPEGs, animated GIFs, story images, etc.) that support the brand

• Create compelling and interesting in-platform stories

• Utilize The Creative Lab to create content for SAsS and its clients

• Anticipate, plan and execute live video opportunities

• Cultivate relationships with local and national influencers to support client and agency goals

• Leverage all client and agency-generated content for social engagement

• Identify and create audience profiles for social ads that support client goals

• Develop and place social media ads when needed, based on campaign objectives and select ad formats that support campaign success

• Utilize Meta Business Manager, TikTok Ads Manager, X Analytics and LinkedIn reports to monitor and analyze social media activity and ad performance in order to continuously adjust and improve

• Support account managers and digital marketing specialists in the creation of monthly, quarterly and/or annual client reports as it relates to social media insight data

• Collaborate in the setup of Planable accounts

• Draft, schedule and update monthly social media content calendars and as-needed posts through the Planable scheduling platform

• Monitor Planable for client edits and communications

• Produce short-form video content (Reels), while customizing pre-designed Canva templates and coordinating with graphic designers as needed

• Develop shot lists for and conduct on-site content collection, including but not limited to, client site visits, events, etc.

• Research, test and apply AI tools into social media workflows to improve efficiency, content quality and performance

• Attend weekly L10s, Quarterly Conversations and annual reviews (we run on EOS)

• Collaborate across agency departments to integrate social media into broader marketing campaigns, including digital marketing, public relations, content marketing, events and fundraising initiatives

We are looking for individuals who are excited to show up and give it all they’ve got. Individuals who watch results, not the clock. Who are self-aware and honest with themselves and their teammates. People passionate about marketing and grateful for the opportunity to partner with organizations and businesses that want to be seen, be heard and be creative!

In addition to an insatiable desire to learn, to be successful in this role, you must have the following qualifications:

• Bachelor’s degree in marketing, communications, social media or similar field

• 3-5 years social media management experience (agency setting preferred)

• An obsession with social media

• Excellent writing, editing (text/images) and oral communication skills

• Excellent knowledge of leading social media channels (i.e., Facebook, X, LinkedIn, Instagram, TikTok, Snapchat, Pinterest, etc.)

• Must be comfortable in front of the camera and prepared to make original content for the agency and its clients

• Knowledge of social media advertising and platform analytics tools

• Proficient in Meta Business Manager, Canva and platform-specific available tools

• Comfortable creating custom images in a variety of styles for multiple clients

• Understanding of GSuite and Microsoft Office software

• Ability to develop, implement and manage multiple priorities and deadlines with a positive attitude

• Highly organized with excellent attention to detail

• Ability to work under pressure, in a fast-paced environment with competing demands, both alone and in a team environment

• Resourceful self-starter able to generate concepts/ideas independently or with minimal direction

• Dedicated to excellent customer service and willing to learn new skills

• Basic phone video editing skills