Senior Copwriter — Rochester, New York Metropolitan Area

We are looking for an agile, experienced, data-minded Senior Copywriter to join our Creative Team, supporting growth initiatives across all categories. This role requires exceptional creative and conceptual thinking, sophisticated execution of high-impact initiatives, and a passion for making highly regulated categories as interesting as possible.

The ideal candidate will not only write for digital, video and print, but should also be fluent in leveraging AI tools, not just as a productivity aid, but as a genuine partner in ideation, content development, and workflow optimization. From accelerating experimentation to exploring new creative directions, you'll help set the standard for how our team integrates AI thoughtfully and effectively into the way we work. On the Social Media front, we are looking for a cultural understanding that embraces the constantly evolving language and trend landscape and can appropriately utilize those tools when needed creatively.

Collaboration is core to BHcSx, and this individual will work closely with many cross-departmental stakeholders in Account, Media, and Production. To us, a successful Senior Copywriter is someone who delivers work that moves the needle on conversion and retention for our clients, while being a good neighbor to your BHcSx peers.

Responsibilities

• Build brands and craft stories through campaign-level thinking and execution

• Develop clear, compelling concepts and copy in partnership with art directors from brief through final production

• Translate creative strategy into persuasive, on-brand messaging across print, web, mobile, social, email, video, audio, and emerging channels

• Write and revise headlines, taglines, brand messaging, websites, landing pages, social posts, email campaigns, digital and print ads, scripts, presentations, and long-form content

• Present concepts and copy to internal teams and clients, explain the strategic rationale, and respond constructively to feedback

• Edit and proofread work for clarity, accuracy, grammar, consistency, legal requirements, and adherence to brand standards

• Manage multiple concurrent projects, milestones, rounds of revision, and deadlines

Requirements

• Strong portfolio demonstrating conceptual thinking, campaign development, brand storytelling, and a range of short- and long-form work

• Excellent writing, editing, proofreading, and verbal communication skills

• Ability to generate original ideas and turn strategy, audience insights, and creative direction into effective copy

• Experience writing across digital, social, video, email, web, print, and traditional advertising channels

• Ability to shift voice and tone across clients and industries while maintaining consistency within each brand

• Tenacious attention to detail and sound judgment about when copy needs to inform, persuade, entertain, or drive action

• Team player and collaborator with a customer service mindset

• Organization, initiative, curiosity, and problem-solving skills

• Comfort presenting work and receiving, interpreting, and incorporating feedback

• Ability to work efficiently in a fast-paced agency environment and meet deadlines without sacrificing quality

Useful Skills

• Agency experience and experience working directly with clients

• Experience with brand naming, messaging frameworks, voice and tone guidelines, and campaign platforms

• Content strategy, SEO, keyword research, metadata, and conversion-focused writing

• Experience writing video, audio, broadcast, and social scripts

• Familiarity with content management systems, collaboration tools, and AI-assisted writing or editing tools

• Experience with regulated, technical, healthcare, financial, or D2C and B2B subject matter

• Understanding of accessibility, inclusive language, and plain-language principles

• Candidates from underrepresented groups are highly encouraged to apply

At BHcSx, we believe creating a more diverse agency isn’t just the right thing to do, it’s also the right way to help us reach our full potential. We believe the greater the variety of people, backgrounds, and life experiences we can draw on, the smarter our thinking, the stronger our ideas and the more dynamic a place it is to work. At BHcSx, we're all in.

BHcSx is committed to providing reasonable accommodations to all applicants, where needed. If you need support at any point throughout the application and hiring process, please contact Human Resources at ••••••••.