E-Commerce and Consumer Marketing Manager — Chicago, IL

Position Summary

The E-Commerce & Consumer Marketing Manager leads digital commerce and consumer marketing for BxMwR sWnCV9F e7zJW35. In partnership with the Director of Marketing, this role owns marketplace performance, direct-to-consumer growth, e-commerce commercialization, and consumer activation. The manager connects Marketing, Sales, Supply Chain, Quality, agency partners, and fulfillment providers to deliver a consistent brand experience, profitable growth, and reliable execution across consumer touchpoints.

Key Responsibilities

1. E-Commerce Marketplace Strategy and Performance

• Own the company’s presence and performance across Amazon, Walmart Marketplace, TikTok Shop, Faire, and future priority channels.

• Serve as the primary administrator for Amazon Seller Central and maintain marketplace account health, content quality, and compliance.

• Develop channel growth plans and manage revenue, profitability, demand planning, pricing, promotions, advertising, and assortment performance.

• Build and maintain channel and SKU forecasts with the Director of Marketing and Supply Chain; use inventory visibility to guide plans and prevent avoidable service issues.

• Lead product listings, content updates, new-item launches, and digital merchandising across marketplaces.

• Manage agency and platform partners, set clear objectives and KPIs, review results, and address performance gaps.

2. Direct-to-Consumer, Website, and Email Marketing

• Partner with agencies to manage and improve the Shopify storefront and the B2C and B2B experiences on •••••••• and ••••••••.

• Maintain accurate product pages, collections, images, descriptions, and site content that reflect BxMwR sWnCV9F e7zJW35 brands and products.

• Improve traffic, conversion, average order value, and customer experience through testing, merchandising, bundles, subscriptions, and promotional offers.

• Develop the email marketing strategy and campaign calendar to support customer acquisition, engagement, retention, and repeat purchase.

• Create and review monthly and promotional email content with agency partners; analyze results and apply learnings to future campaigns.

• Coordinate internal and external contributors to maintain consistent messaging, product claims, and brand presentation.

3. E-Commerce Commercialization and Operations

• Act as the business lead for e-commerce operations and fulfillment relationships, including Flowspace and other providers; monitor service levels and resolve issues.

• Lead launch readiness for new and existing products across Shopify, Amazon, Walmart Marketplace, TikTok Shop, and other digital channels.

• Partner with Supply Chain, Quality, Sales, and Marketing to confirm packaging, shipping requirements, order flow, marketplace compliance, inventory, and profitability.

• Develop e-commerce assortments, including bundles, multipacks, subscriptions, and channel-exclusive offerings where they add customer and business value.

• Use competitive, pricing, marketplace, and consumer-feedback insights to recommend improvements to products, promotions, content, and assortment.

• With the Director of Marketing, develop annual channel plans covering revenue, growth initiatives, promotions, advertising investment, and operational priorities.

4. Consumer Marketing, Retail Media, and Insights

• Support consumer programs that build awareness, trial, acquisition, and repeat purchase across digital and retail touchpoints.

• Coordinate paid media, content, promotional, retail media, and consumer engagement programs with agency partners.

• Align e-commerce, retail, and consumer marketing priorities with Sales and Marketing teams while creating channel-specific offerings when appropriate.

• Use category management and consumer insights to help develop clear, fact-based customer presentations and sell stories.

• Track sales, profitability, conversion, average order value, customer acquisition cost, repeat purchase, forecast accuracy, and marketplace health.

• Provide concise reporting, identify risks and opportunities, and recommend actions to leadership.

Required Qualifications

• 3 to 5 years of experience in e-commerce, direct-to-consumer, digital commerce, or a related field.

• Hands-on experience with Shopify and Amazon Seller Central; experience with additional marketplaces is valuable.

• Experience managing external agencies, marketing service providers, or platform partners against defined objectives and KPIs.

• Experience working with third-party fulfillment providers and cross-functional supply chain partners.

• Ability to interpret e-commerce data and turn findings into practical commercial and operational actions.

• Strong project management, written communication, verbal communication, and stakeholder management skills.

• Experience in consumer packaged goods, food, or another product-based business with sales and retailer collaboration.

Preferred Qualifications

• Experience with Walmart Marketplace, TikTok Shop, Faire, retail media, and e-commerce advertising.

• Experience commercializing food products for parcel shipping and marketplace requirements.

Knowledge, Skills, and Abilities

• E-commerce strategy and marketplace management

• Commercial and financial judgment, including revenue and profitability drivers

• Data analysis, forecasting, and performance reporting

• Digital merchandising, content, email, and conversion optimization

• Cross-functional collaboration and clear communication

• Agency, vendor, and fulfillment partner management

• Planning, prioritization, and ownership in a fast-moving environment

Success Measures

• E-commerce revenue and profitability performance against the annual operating plan

• Improvement in conversion, average order value, customer acquisition, and repeat purchase

• Forecast accuracy, inventory alignment, fulfillment service, and marketplace account health

• On-time, compliant, and profitable launches of e-commerce products and programs

• Agency and vendor performance against agreed objectives, service levels, and KPIs

Physical Demands and Work Environment

This role primarily performs office and computer-based work and may require occasional travel to company, customer, agency, or fulfillment locations. The employee must be able to communicate, use standard office equipment, and remain in a stationary position for portions of the workday. Specific travel, lifting, schedule, and site-access requirements must be confirmed by HR and the hiring manager. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the role.

Equal Employment Opportunity and Position Profile Notice

BxMwR sWnCV9F e7zJW35 is an equal opportunity employer. Employment decisions are made without unlawful discrimination and in accordance with applicable law. This position profile describes the primary responsibilities and qualifications of the role and is not intended to list every duty. Responsibilities may change based on business needs. HR and Legal should confirm the approved equal employment opportunity, accommodation, and job-description notice before posting.

Benefits for this role include: Medical, vision, dental, discretionary bonus up to 18% (50% personal performance based & 50% company performance), 401(k) with matching up to a max of 4% and 120 hours PTO in the 1st 12 months.