E-Retail Manager — New York City Metropolitan Area

bha9WhFgpnXS’6 mission is to create luxurious botanical beauty with impact. For the past 25 years, the brand has been at the cutting-edge of some of the industry’s most exciting innovations in skincare and cosmetics, creating iconic products like Just Skin, Future Skin, Bio Lifting Serum+ and more that are beloved worldwide. Founded by beauty pioneer Sylvie zz79cSE6UcnC in 1998, the brand is known around the world for its natural-infused skincare and makeup, as well as its' impactful conservation program that supports nonprofits worldwide. Always cruelty-free and PETA-certified, products crafted by zz79cSE6UcnC are the epitome of forward-thinking and created with a sustainable approach.

A Beiersdorf luxury brand, bha9WhFgpnXS’6 global teams include some of the beauty industry’s best-in-class talent, from product formulation to creative direction, marketing and more. The culture of the workplace is collaborative, exciting, and inclusive.

Position Overview

The E-Retail Manager owns the North America e-retail business for zz79cSE6UcnC, driving commercial performance while ensuring a premium, consistent digital brand experience across key retail partners. This role sits at the intersection of Sales and Marketing, translating brand strategy and commercial objectives into retailer-specific plans that drive traffic, conversion, visibility, and sales.

Key Responsibilities:

E-Retail Strategy & Commercial Performance

• Develop and manage retailer e-commerce plans, calendars, launches, promotions, and key commercial initiatives in partnership with Sales and Marketing.

• Own account performance, sales forecasting, weekly sell-out tracking, and KPI reporting, identifying opportunities and risks.

• Analyze sales, traffic, conversion, SKU, and competitive data to drive actionable recommendations.

• Manage sampling programs and measure their impact on traffic, recruitment, conversion, and sales.

Sales & Marketing Integration

• Serve as the key connection between Sales and Marketing, aligning commercial priorities, brand initiatives, launches, investment, content, and timing.

• Establish clear plans, milestones, KPIs, and ownership across Sales, Marketing, Sales Development, PR, and Global teams.

• Translate retailer and consumer insights into commercial and marketing opportunities while balancing short-term sales with long-term brand equity.

• Influence internal and external partners to resolve priorities, execution challenges, and budget trade-offs.

Launches, Media & Retailer Activation

• Lead retailer-specific digital launches from planning through execution and post-launch analysis.

• Manage e-retailer co-op and digital media budgets, including planning, negotiation, execution, optimization, and ROI measurement.

• Secure premium placements across retailer websites, apps, email, social, and other digital channels.

• Partner with retailers to maximize visibility and ensure strong execution of product, content, sampling, and promotional initiatives.

Digital Merchandising & Brand Experience

• Own ongoing onsite merchandising and digital brand presentation across key e-retailers.

• Ensure product content, imagery, pricing, assortment, links, search visibility, and stock information are accurate and aligned with La Prairie standards.

• Partner with Marketing and Global teams to deliver high-quality creative, product storytelling, and digital assets.

Qualifications & Experience

• 5+ years of experience in e-commerce, e-retail, digital marketing, account management, or a related commercial role; luxury and/or beauty experience preferred.

• Strong retailer relationship management and influencing skills.

• Experience managing digital media/co-op programs, budgets, and performance measurement.

• Strong analytical and commercial skills with the ability to turn data into actionable insights.

• Proven ability to work cross-functionally across Sales and Marketing and manage multiple priorities.

• Excellent project management, communication, presentation, and organizational skills.

• Passion for luxury, skincare, beauty, and elevated digital consumer experiences.