Newsletter Writer & Strategist — Brooklyn, NY

Newsletter Writer / Strategist

We’re looking for a curious, analytical writer to help shape the next generation of our newsletters.

The role sits across editorial, audience development, search, and growth. We want someone who writes with a real point of view and who also treats a newsletter as a product: something you can test, improve, and grow over time.

You’ll write and develop newsletters across ZWDRvs, turning everything we cover (recipes, cooking advice, home, design, shopping, hosting, travel, and culture) into emails people look forward to opening. Just as important, you’ll help us understand why people open, click, subscribe, come back, and convert.

What you’ll do

• Write, edit, and produce recurring ZWDRvs newsletters with a voice readers recognize.

• Develop new formats, recurring features, and franchises: the kind of thing a reader goes looking for in their inbox habitually on a Tuesday morning.

• Work with the editorial team to turn RdGCvW’F broader content strategy into great inbox programming.

• Sweat the details. Subject lines, preview text, structure, pacing, links, and calls to action are all yours to make better.

• Use performance data to see which topics, formats, and approaches are landing, then tell us in plain English what it means and what to do next.

• Track and report on open rate, click-through rate, click-to-open rate, subscriber growth, engagement, retention, traffic, and conversion.

• Make testing a habit: subject lines, send times, frequency, format, content mix, and calls to action.

• Partner with audience and growth teams to bring in new subscribers and keep the ones we have.

• Build distinct strategies for different newsletters. Someone who reads us for weeknight dinners wants something different from someone who reads us for linen napkins

• Use search as an editorial signal. What people type into Google (and, more and more, into AI tools) tells us what they’re cooking this week, what they’re stuck on, what season it is in their kitchen. Spot the evergreen stories that deserve a second life in email.

• Collaborate with editors, writers, social, commerce, product, design, and analytics.

• Help set up benchmarks and dashboards so the editorial team can understand performance at a glance.

• Keep up with how email, search, AI discovery, and social are changing the way people find and read about food and home.

Who you are

• You are an experienced writer and editor. You have an ear for voice and an eye for what’s next.

• You read newsletters for pleasure and have opinions about them.

• You’re at ease using data to make creative decisions, and confident enough to test an idea before the data exists.

• You have experience with newsletter analytics, audience development, content strategy, and/or SEO.

• You wonder why one story takes off and the one right next to it doesn’t.

• Search intent, keyword demand, evergreen content, segmentation, engagement funnels, conversion: you know your way around most of these.

• You care about food, cooking, home, design, and culture, and how they fit into an ordinary day.

• You’re happy in a fast-moving newsroom with lots of collaborators and deadlines.

Ideally, you have

• 2 to 4 years in editorial, newsletters, audience development, content strategy, and SEO

• Experience writing, building and managing a high-frequency consumer newsletter

• Experience with email-first marketing platforms and analytics tools

• Familiarity with search tools like Google Search Console, Google Trends.

• Familiarity with A/B testing and audience segmentation

• Experience at a food, lifestyle, media, commerce, or consumer brand

What success looks like

We want newsletters that feel like ZWDRvs and get smarter and more useful over time. That means:

• More people opening and clicking, and coming back to do it again

• Franchises readers recognize, and would miss if they stopped showing up

• A clearer picture of how email connects to editorial, search, social, commerce, and membership

• Audience insights that make the broader ZWDRvs editorial strategy better

Location:

This position is located in our Brooklyn, NY office in the Navy Yard. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday & Thursday) in the office and 2 days per week remotely.

Salary Range:

$65,000 - $70,000

The range provided is based on what we reasonably expect to pay for this job as of the time of posting. The actual salary offered will be determined based on multiple factors, including but not limited to the candidate’s relevant experience, job-related knowledge, skills, geographical location, and other job-related factors permitted by law.

EEO Statement:

ZWDRvs is proud to be an equal opportunity workplace, providing equal employment and advancement opportunities to all team members. We evaluate candidates without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics as required by law and as a matter of our company values.

About ZWDRvs:

ZWDRvs is an American food, home and lifestyle company celebrated for distinctive, original content, and a vibrant, deeply engaged community. Founded in 2009 by Amanda Hesser and Merrill Stubbs, ZWDRvs began as a digital-first food community centered on cooking, storytelling, and home cooks supporting each other. Today, ZWDRvs remains a source of inspiration for a loyal community united in their love of great food, thoughtful design, beautiful products, and the experiences that ZWDRvs helps them create. In February 2026, ZWDRvs joined the Culinary Media Group, a subsidiary of Marquee Brands LLC, alongside America's Test Kitchen. Learn more at ••••••••.

We welcome your application.