Revenue & Growth Analytics Manager — Austin, TX

Revenue & Growth Analytics Manager

Role Profile

Position Summary:

The Revenue & Growth Analytics Manager is an exempt position reporting to the Vice President of Marketing and is accountable for driving digital revenue performance through deep customer insights, data‑driven prioritization, and continuous optimization of the online experience. This role owns the analysis of customer behavior, site performance, and merchandising effectiveness to identify the highest‑leverage opportunities for growth. The Revenue & Growth Analytics Manager oversees prioritization of CRO tests and optimization initiatives, partners with marketing and creative leaders to translate insights into actionable improvements, owns the data infrastructure and CRM, and directs the Website Merchandiser in executing data‑informed merchandising updates. Through analytical rigor, clear recommendations, and cross‑functional collaboration, this role ensures the Co‑op delivers a continually improving customer experience that increases conversion, average order value, repeat purchase behavior, and overall digital revenue. This role fosters a culture rooted in the 6f-AMB core values of Authentic, Welcoming, Supportive, and Achievers, and partners across the organization.

Key Competencies for Success:

Analytical Thinking, Data Literacy, Decision Making, Problem Solving, Project Management, Thinking Strategically, Customer Relationship Management, Digital Marketing, Market Research and Consumer Behavior, Marketing Metrics

Key Accountabilities & Achievements:

• Leadership, Management & Accountability (LMA): Lead and manage the digital revenue and analytics function to sustained growth.

• Digital Revenue Performance: Drive improvement in conversion rate, AOV, revenue per visitor, repeat purchase rate, and loyalty lift, including strategy and management of Google Ads and Google Ad Grants.

• Growth Analytics & Insight Quality: Deliver advanced analysis of customer behavior, segments, products, and lifecycle trends that change decisions, and build and maintain the data infrastructure and CRM that make that analysis possible.

• Site Performance & CRO Prioritization: Define growth hypotheses, prioritize test and optimization backlogs, and ensure CRO delivers measurable impact

• Revenue Opportunity Analysis, Prioritization, and Channel Growth: Identify, size, and prioritize revenue opportunities across site experience, merchandising, customer behavior, and promotional performance insights, including new web alliances and partnerships that expand digital revenue beyond the existing site.

Knowledge, Abilities & Experience for Success:

• Bachelor’s degree in Business, Marketing Analytics, Data Science, Economics, or a related field, with 3+ years of experience in digital analytics, ecommerce performance, or growth-focused roles

• Proficiency with analytics platforms and tools (e.g., Google Analytics, data visualization tools, ecommerce reporting systems, Shopify) and strong ability to interpret complex data into actionable insights

• Proficiency with digital advertising platforms like Google Ads and Google AdGrants

• Deep understanding of ecommerce performance levers, including conversion optimization, customer behavior analysis, merchandising effectiveness, and loyalty economics

• Strong ability to lead prioritization, hypothesis development, and strategic recommendations, with clear communication of insights to cross‑functional partners

• Must possess a valid U.S. Driver’s License and submit to MVR checks upon hire and annually thereafter.

• Maintain an acceptable Motor Vehicle Record (MVR) and self-report any infractions that may affect driving eligibility.

Physical Demands:

• Repeating motions that may include the wrists, hands and/or fingers.

• Remaining in a stationary position, often standing or sitting for prolonged periods.

• Moving about to accomplish tasks or moving from one worksite to another.

• Communicating with others to exchange information.

Work Environment:

• Well-lighted, heated and/or air-conditioned indoor office setting with adequate ventilation.

• Light work that includes moving objects up to 20 pounds.

• Outdoor elements such as precipitation and wind.

• Travel to events and industry conferences as needed.

• Hours of work are Monday through Friday, with occasional weekends during busy times.

Please see our career site to learn about our culture and values. Please note that this role profile is not intended to provide an exhaustive list of competencies, accountabilities, and achievements required of the team member in this role.

Our commitment to equal opportunity employment (EOE) extends to all aspects of the employment relationship, including recruitment, hiring, promotion, transfer, disciplinary action, layoff, training, and benefits. We strive to provide a work environment free from discrimination, harassment, and retaliation.