Senior Growth Manager — United States

This is a Fully Remote Job

About Our Client:

The organization operates within the food and consumer packaged goods industry, specializing in low-sugar, vegan, and gluten-free gummy candies. It addresses the challenge of offering healthier candy options that maintain the taste and appeal of traditional sweets. Their products are distributed nationwide through major retailers, direct-to-consumer channels, and online platforms such as Amazon and TikTok.

About the Opportunity:

The SENIOR GROWTH MANAGER role is responsible for leading the paid media strategy and execution across multiple digital advertising platforms to drive customer acquisition and revenue growth. This position contributes to the organization's success by optimizing marketing spend to improve key financial metrics such as contribution margin and customer lifetime value, while managing a media buying team to scale profitable advertising campaigns.

Responsibilities:

• Develop and execute paid media strategies across Meta, TikTok, AppLovin, YouTube, and Google within assigned budgets.

• Manage the media buying team, including oversight of the Media Buying Coordinator.

• Scale advertising spend profitably by identifying effective channels, audiences, and offers.

• Analyze ad performance and provide creative insights to the creative team.

• Plan and brief full marketing funnels including ads, landing pages, and offers.

• Integrate AI tools into media buying workflows for decision-making.

• Forecast budget allocation, customer acquisition, contribution margin, and payback periods.

• Report on key metrics such as CAC, MER, contribution margin percentage, and LTV:CAC ratios.

• Test and scale emerging advertising channels with defined success criteria.

Requirements:

• 5-7 years of performance or growth marketing experience with hands-on media buying.

• Expertise in Meta, TikTok, and AppLovin platforms.

• Proven track record of profitably scaling e-commerce direct-response ad accounts.

• Strong understanding of creative strategy and testing.

• Experience using AI in media buying workflows.

• Knowledge of unit economics including CAC, LTV:CAC, payback period, and contribution margin.

• Leadership experience managing people or agencies.

• Ability to operate independently with strong decision-making skills.

• Experience with Google and YouTube Ads.

• Experience in subscription or replenishment business models.

• Familiarity with food, beverage, candy, or CPG sectors.

• Experience with TikTok Shop, Amazon, or retail media.

• Knowledge of incrementality, marketing mix modeling, or multi-touch attribution.

Pay Range and Compensation Package:

• Salary range: $110,000 to $135,000 annually plus a 10 to 20 percent annual performance bonus.

Benefits & Perks:

• 401(k) plan with company matching.

• Comprehensive health benefits including medical, dental, and vision coverage.

• Stock option plan.

• Generous paid time off and company holidays.

• Autonomy and ownership in driving growth strategies.

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

wHm55Hgfe is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.