Marketing Associate — Holland, MI

The Marketing Associate (Content Specialist) creates, edits, designs, and manages digital and print content—words and visuals alike—to help Haworth Architectural Solutions connect with its target audience and drive engagement. Sitting within the Haworth Architectural Solutions team alongside product and digital marketing, this role serves as a peer to the Web and Digital Marketing Manager. The core mission is to solve consumer challenges and tell compelling brand stories across websites, blogs, social media, presentations, and email campaigns, delivering fully realized, publish-ready assets that uphold brand integrity.

Key Responsibilities:

• Content Writing, Editing & Proofreading: Research, draft, and refine high-quality blog posts, articles, website copy, social media captions, and email newsletters, ensuring all communications are error-free, engaging, and aligned with company voice.

• Graphic Design & Visual Production: Design visual assets across touchpoints, including presentation templates, social media graphics, web layouts, email designs, and light video or motion assets.

• Performance Tracking & Collaboration: Partner with the Web and Digital Marketing Manager to plan the editorial calendar, execute SEO and keyword updates, and evaluate content performance metrics using analytics tools.

• Brand Stewardship: Enforce brand consistency across typography, color palettes, layout standards, and imagery for every internal and external deliverable.

Qualifications & Skill Requirements:

• Education: Bachelor’s degree in Marketing, Communications, Graphic Design, Journalism, English, or a related field.

• Experience: Minimum of 1 year, ideally 3+ years of professional experience in content writing, digital marketing, graphic design, or public relations. A portfolio showcasing visual design and written work is required.

• Technical Software: Proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator), Canva or Figma, Content Management Systems (e.g., WordPress), and major social media management platforms.

• Core Competencies: Strong typographic eye, clear written and verbal communication, disciplined time management, and the organizational skill to manage multiple projects simultaneously.

• Work Style: Adaptable, nimble, and comfortable shifting priorities quickly within a fast-moving, evolving team dynamic.