Email Marketing & Loyalty Coordinator — Indianapolis, IN

Brief Description

Email Marketing & Loyalty Coordinator

About Our Company

At YN6S 6gQEQG Group, we don’t just sell hats — we fuel fandom. As the largest licensed sports retailer in North America, we bring sports, fashion, and culture together in more than 1,300 stores nationwide. Headquartered in Indianapolis, Indiana, KzqF delivers premium, fan-driven products and unforgettable retail experiences.

Our stores feature officially licensed headwear and apparel from collegiate and professional teams, alongside top brands like Champion, Nike, New Era, Lululemon Athletica, and Mitchell & Ness. We’re also the industry leader in on-demand customization, offering in-store embroidery that turns everyday gear into one-of-a-kind statements.

From specialty concept stores for the NBA and NHL to iconic clubhouse destinations for the Yankees and Dodgers, we create immersive retail experiences that celebrate the teams fans love. Through collaborations with brands like Marvel, Peanuts, and The Walt Disney Company, KzqF continues to redefine how fans represent their teams — in style.

Position Summary

The Email Marketing & Loyalty Coordinator is responsible for supporting KzqF’ email campaigns focused on increasing both website and in-store traffic. The ideal candidate will create engaging email content, manage targeted subscriber lists, and analyze campaign results to boost customer engagement and sales. This role is key to strengthening KzqF’ connection with our community of fans and customers. It reports to the Manager of Email & SMS.

Principal Duties And Responsibilities

• Develop and execute email and text message marketing campaigns aimed at driving traffic to KzqF’ websites (B2C & B2B) and brick-and-mortar stores.

• Create compelling, on-brand email and text message content promoting new product launches, loyalty perks and updates, offers, events, and seasonal promotions.

• Segment and manage subscriber lists to deliver personalized and targeted messaging that resonates with diverse customer segments.

• Monitor campaign performance metrics such as open rates, click-through rates, store visits, and sales conversions to optimize future campaigns.

• Support loyalty marketing initiatives by building customer segments based on purchase behavior, engagement, lifecycle stage, and offer eligibility to deliver more relevant Email/SMS campaigns.

• Track and report on loyalty-driven campaign performance, including offer redemption, customer engagement, repeat purchase behavior, and incremental traffic or sales impact across digital and store channels.

• Conduct A/B testing on subject lines, content, and call-to-actions to maximize engagement and traffic.

• Collaborate with the marketing, store ops, and creative teams to align email messaging with ongoing promotional efforts and branding initiatives.

• Ensure compliance with email and text messaging marketing laws and privacy regulations.

• Maintain accurate and up-to-date customer communication databases, ensuring data hygiene and segmentation.

• Utilize Customer Data Platform (CDP) to analyze customer behaviors, enhance audience segmentation, and personalize campaigns effectively.

• Keep up with industry trends and implement best practices to increase campaign effectiveness and customer engagement.

Job Required Knowledge And Skills

• Bachelor’s degree in Marketing, Communications, or related field.

• 3+ years of proven experience in email marketing.

• Familiarity with email marketing platforms (e.g., Klaviyo, Hightouch, or similar ESPs).

• Strong copywriting skills with an eye for visual layout and design.

• Data-driven mindset, with the ability to analyze campaign results and refine strategies

• Excellent organizational and project management skills.

• Creativity, attention to detail, and ability to work under deadlines.

Preferred Qualifications

• Knowledge of retail industry trends and customer behavior.

• Experience with CRM systems and marketing automation.

• Ability to customize email templates using HTML/CSS.

• Experience using Customer Data Platforms (CDPs) to analyze customer data and personalize marketing efforts.

What We Offer

• Comprehensive medical, dental, and vision coverage

• Retirement plan

• 100% employer-paid benefits, including short-term and long-term disability, life and AD&D insurance, and an Employee Assistance Program

• Paid Time Off

• Generous employee discount and exclusive perks

• Ongoing career development, including discounted secondary education courses

• A collaborative, innovative, and team-oriented work environment

• Early Wage Access options

• Bonus eligibility depending on position level

Physical Demands & Requirements

• Ability to operate a computer and work with digital systems for extended periods.

• Ability to communicate verbally and visually with internal teams and stakeholders.

• Ability to work in an office or remote environment with frequent task deadlines.

• Ability to occasionally lift and/or move up to 50 pounds.

• Specific vision abilities required by this job include close vision, distance vision and depth perception

• This position requires less than 5% travel

• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. For inquiries related to reasonable accommodations, please contact ••••••••.

Work Environment

• Onsite office work environment.

• Standard business hours from 8 a.m. – 5 p.m., flexibility may be provided upon request.

Additional Information

Employment Requirements

Candidates must possess the experience, skills, physical abilities, and qualifications, with or without reasonable accommodation, to perform the essential duties of the role and must be able to meet all applicable employment standards. Being legally authorized to work in the United States is a pre-condition of employment for this position. Current or future employment-based visa sponsorship is not available for this role.

Equal Employment Opportunity

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Notice to Applicants

In connection with your application, we collect information that identifies, reasonably relates to, or describes you (“Personal Information”). The categories of Personal Information we collect include your name, email address, mailing address, other contact information, employment history, and educational history. We collect and use this information for human resources and business management purposes, including identifying and evaluating candidates for employment or future contract opportunities, and maintaining recruiting and hiring records.

Need Accessibility Assistance?

Applicants who require accessibility assistance to submit an employment application may email ••••••••. A member of our Talent team will respond as soon as reasonably possible. This email address is only for individuals seeking reasonable accommodation when applying for a career at KzqF.