Email Marketing Specialist (HubSpot, HTML) — United States

About the Role

The Digital Specialist supports digital production for a roster of client campaigns within the Operations department, starting with one primary client focused on fundraising. Working under the direction of the Project Manager, this role handles the digital production of campaigns and uses basic HTML/CSS to build emails and web components efficiently. The Specialist also manages the day-to-day flow of work between Project Managers, Strategists, in-house Creative teams, and vendors. The role requires following set timelines, learning department processes, and prioritizing across multiple projects.

Key Responsibilities

Email & Digital Production

• Build HTML emails from client-approved copy and design, refine them in VS Code, and create versions as needed

• Upload and configure emails, including audience segmentation, in client eCRMs such as HubSpot, Salesforce/Pardot, Acoustic, and Mailchimp

• Move emails through every QA phase (creative, PM, and client) and keep tasks current in Basecamp

• Deploy client-approved web components, such as sliders and promotions, through the CMS

• Coordinate QA for modals and forms with the tech team

• QA, deploy, and monitor SMS campaigns

• Set up source codes and confirm them with the Strategist

• Update suppression queries before each send as directed

Quality Assurance

• Run thorough QA on all digital production, including emails, petitions, landing pages, donation forms, and modals, at every stage of the campaign

Metrics & Reporting

• Monitor send metrics and deliverability, and flag issues to the LPM

• Pull regular email and digital performance reports

Coordination & Operations

• Move campaign collateral, artwork, images, and data between PMs, Creative, Direct Mail, and vendors

• Use project management tools to track and organize campaign elements

• Troubleshoot operational issues with guidance from the LPM/SS

• Keep the LPM informed of delays or critical errors

• Maintain the platform password bank and digital sample books

• Take part in Operations planning meetings and help prepare agendas and decks

• Follow Operations documentation and protocols for all client systems

Development

• Train new staff and mentor peers and interns

• Build working knowledge of marketing and fundraising strategy across channels

Requirements

• Hands-on HubSpot experience (required)

• Experience with additional email and marketing platforms such as Salesforce, Pardot, Acoustic, or Mailchimp

• Basic HTML/CSS skills for building emails and web components

• Strong attention to detail and QA discipline

• Ability to manage multiple projects and deadlines

Nice to Have

• Agency experience

• Nonprofit or fundraising campaign experience