Head of Marketing — Frisco, TX

Head of Marketing

Company: FXczx KdEYCA3 pm29GZDJp5B

Location: Frisco, TX (On-Site)

Compensation: $100,000 Base | $148,000 OTE + Equity

About aTZdH PCar4Tw

aTZdH PCar4Tw is a technology-first proprietary trading startup based in Frisco, Texas. We are fundamentally disrupting the retail prop trading landscape. We do not operate simulation casinos or rely on B-book traps (trailing drawdowns, consistency rules) to fail traders. Instead, we offer a transparent, premium evaluation process featuring static drawdowns, algorithmic trading, market data depth, Tier-1 institutional liquidity, and a W2 career pipeline for traders who prove their edge.

The Role

We are seeking an analytical, high-energy, hands-on Head of Marketing to serve as our primary Revenue Engine and execute our Velocity customer acquisition strategy.

This is a high-autonomy leadership position with one North Star metric: driving scalable user acquisition at or below our target Cost of Acquisition (CAC). Working on-site at our Frisco headquarters, you will initially spearhead our B2B partnership collateral to arm our global sales team, transition into scaling our paid media creative and external media buying agency, serve as an energetic on-camera personality for our social channels, own our Klaviyo, SMS, and ActiveCampaign lifecycle sequences and attribution stack, and lead our expanding creative and community team.

What You Will Do

• Own CAC as the North Star Metric: Manage the paid media budget (Meta, Google, YouTube) and direct our external media buying agency daily, optimizing every campaign for net CAC, Day-0 payback, and Lifetime Value (LTV) rather than vanity metrics.

• Lead B2B Collateral, Paid Creative & On-Camera Content: Start by building high-impact B2B partner pitch decks and turnkey promotional assets (video and text swipe files) in Everflow that our global sales team and affiliates can deploy immediately. Partner with our ad agency, in-house designer, and offshore video editors and clippers to brief, script, and ship high-converting paid media creatives. Step in front of the camera at our Frisco headquarters to film engaging, behind-the-scenes office reels, social content, and broadcast segments.

• Funnel, Lifecycle & PR Ownership: Direct our conversion architecture across high-converting landing pages, checkout flows, and automated Klaviyo, SMS, and ActiveCampaign nurture and reset sequences while executing high-ROI, low-cost PR initiatives.

• Own the Technical Attribution Vzsvx: Manage Google Tag Manager (GTM), server-side conversion tracking (Meta CAPI, Google Ads), UTM taxonomy, and Everflow affiliate attribution in close coordination with our Head of Operations so every dollar of spend is reconciled against backend checkout revenue.

• Team & Community Leadership: Directly manage our Community Manager to oversee Discord engagement, community growth, and brand reputation. Scale and manage our offshore video clipping pod and additional marketing specialists as revenue grows.

Who You Are

• Hands-On B2C Performance Marketer: 4 to 7+ years of hands-on performance marketing and digital acquisition experience, with a verifiable track record of profitably managing 6-7 figure B2C ad budgets across Google, Meta, and YouTube. You love rolling up your sleeves to build campaigns, write hooks, and marketing assets yourself.

• Magnetic On-Camera Presence & High Energy: You bring warm, infectious energy and love being in front of the camera. Whether shooting spontaneous reels on our Frisco trading floor, hosting segments, or pitching creators, you are a charismatic, natural communicator who makes our brand feel vibrant and approachable.

• CAC Operator: You can point to concrete historical evidence (cohort sheets, attribution dashboards, and P&L metrics) proving how you held blended and paid CAC below a hard dollar ceiling while scaling user volume.

• Technically Fluent: Hands-on with Google Tag Manager (GTM), GA4, server-side pixels (CAPI), Klaviyo and SMS behavioral flows, CRM automation (ActiveCampaign), and affiliate tracking platforms (Everflow or similar).

• Fast Learner & Sharp Copywriter: Experience in FinTech, e-commerce, digital products, or retail trading (Futures, Forex, Crypto) is a plus, but not required. You are a quick study who can rapidly absorb how traders think and translate customer pain points (slippage, trailing drawdowns, rule ambiguity, payout denials) into sharp creative briefs, B2B pitch decks, and high-converting copy.

• Local: You reside in the Dallas-Fort Worth metroplex and are ready to work on-site at our Frisco Square headquarters.

Compensation & Benefits

• Base Salary: $100,000

• Performance Bonus: $48,000 annual target bonus ($148,000+ OTE) paid quarterly and tied directly to hitting CAC targets, growth and retention KPIs

• Equity: Meaningful early-stage C-Corp stock options (4-year vesting with a 1-year cliff)

• Benefits: Comprehensive Health, Dental, and Vision coverage