Marketing Manager — Charlotte, NC

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Marketing Manager | Charlotte, NC (On-Site)

The Marketing Manager plays a key role in driving the planning, development, and execution of marketing initiatives across product launches, campaigns, digital channels, content, and brand activity.

Working closely with the broader Marketing team and stakeholders across the business, this is a hands-on role for an experienced marketer who can successfully balance strategic planning with day-to-day execution. The Marketing Manager will take ownership of multiple marketing initiatives from concept through delivery, establish priorities and timelines, coordinate cross-functional resources, and ensure projects are executed effectively and aligned with business objectives.

Responsibilities

• Lead the planning, development, and execution of integrated marketing campaigns, product launches, and brand initiatives across multiple channels.

• Own marketing project timelines, priorities, budgets, deliverables, and stakeholder communications to ensure initiatives are executed effectively and on schedule.

• Develop marketing strategies and creative briefs that clearly communicate product positioning, key features, target audiences, and campaign objectives.

• Oversee the development of content and marketing materials for websites, email campaigns, social media, presentations, sales tools, retailer materials, and internal communications.

• Partner with product, sales, creative, and leadership teams to align marketing initiatives with broader business and revenue objectives.

• Manage relationships with external agencies, designers, vendors, suppliers, and other marketing partners as needed.

• Establish and monitor campaign performance metrics, analyze results, and make recommendations to improve marketing effectiveness and ROI.

• Ensure consistent brand positioning, messaging, and visual identity across marketing channels and customer touchpoints.

• Lead marketing support for trade shows, events, product training, retailer programs, sales initiatives, and new product introductions.

Qualifications

• Demonstrated experience developing integrated marketing campaigns and bringing products or programs to market.

• Experience working with creative teams, agencies, vendors, and other external partners.

• Experience with Canva, Adobe Creative Suite, or similar creative and marketing platforms

• Experience within interiors, home furnishings, housewares, retail, consumer products, or another product-focused industry is preferred.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline preferred.

• 5+ years of progressive marketing experience, ideally within a product-driven, retail, consumer, or B2B/B2C environment.

• Demonstrated experience independently managing marketing campaigns, product launches, and cross-functional projects from concept through execution.

• Experience analyzing campaign performance and using data to make informed marketing decisions.

• Prior experience leading marketing initiatives, agencies, vendors, or junior team members preferred.

This is a full-time, direct-hire position primarily based in the office in the Pineville/Matthews area of Charlotte, NC. Compensation will be commensurate with experience.