CRM Activation Specialist — Arlington, TX

Job Summary:

B7Q yWYCT is seeking a detail-oriented and results-driven CRM Activation Specialist to execute and optimize customer engagement campaigns across email, SMS, push notifications, direct mail, and automated customer journeys. This role is responsible for the hands-on deployment, testing, monitoring, and optimization of CRM campaigns that drive guest engagement, loyalty, visitation, and revenue.

Job Description:

Campaign Execution & Marketing Automation

• Execute end-to-end CRM campaigns within the engagement platform and related marketing technology platforms.

• Manage campaign workflows, including audience selection, segmentation, journey configuration, testing, deployment, and quality assurance.

• Ensure campaigns are delivered accurately, on time, and aligned with marketing priorities and business goals.

• Execute A/B tests to improve messaging, content, timing, and campaign performance.

• Support the implementation of automation opportunities that improve operational efficiency and customer experience.

Segmentation, Personalization & Audience Targeting

• Partner with CRM Segmentation, CDP, Analytics, and other teams to execute audience strategies leveraging behavioral, transactional, and demographic data.

• Activate targeted campaigns using audience segmentation and personalization frameworks.

• Support the implementation of CDP-driven activation strategies and customer journey enhancements.

• Utilize customer insights and audience data to deliver relevant communications that increase engagement and conversion.

Performance Analysis & Optimization

• Monitor campaign KPIs related to engagement, conversion, retention, revenue, and attribution.

• Analyze campaign performance and customer behavior data to identify trends, opportunities, and areas for optimization.

• Partner with the Marketing Analytics team to develop reports and insights that communicate campaign effectiveness and business impact.

• Contribute to a culture of testing, learning, innovation, and continuous improvement across CRM activation programs.

Cross-Functional Partnership

• Partner closely with Integrated Marketing, Brand, Product, Digital Experience, IT, and other teams to support overall business objectives.

• Collaborate with park and divisional stakeholders to understand business needs and execute CRM campaigns that support marketing objectives.

• Ensure CRM communications are aligned with enterprise marketing initiatives, promotions, events, and brand standards.

• Assist in the implementation and adoption of new CRM capabilities, technologies, and best practices.

Campaign Operations & Quality Assurance

• Conduct thorough testing and quality assurance for all CRM campaigns, journeys, and triggered communications.

• Validate audience counts, content rendering, personalization logic, links, and tracking prior to deployment.

• Monitor campaign delivery and troubleshoot issues in partnership with internal teams and platform partners.

• Maintain campaign documentation, processes, and operational best practices.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent experience.

• 2+ years of experience in CRM, lifecycle marketing, marketing automation, digital marketing, or customer engagement.

• Hands-on experience with CRM and marketing automation platforms.

• Strong knowledge of email, SMS, push notification, and direct mail marketing channels.

• Experience executing customer journeys, triggered campaigns, and automated lifecycle programs.

• Strong understanding of audience segmentation, personalization, and data-driven marketing strategies.

• Demonstrated ability to analyze campaign performance and translate insights into actionable recommendations.

• Strong project management, organizational, communication, and stakeholder management skills.

• Highly detail-oriented with the ability to manage multiple campaigns and deadlines simultaneously.

• Experience working in fast-paced, cross-functional environments preferred