Salesforce Data/Marketing Platform Engineer — Richardson, TX

Job Summary

This role supports and enhances Salesforce ecosystem, spanning Marketing Cloud, Data Cloud, Salesforce CRM, and the integrations that connect them to Snowflake and enterprise systems. The engineer owns the reliability of customer journeys and audience data, builds scalable data and activation solutions, and partners with Marketing and Business teams to deliver personalized, compliant customer engagement.

location: Richardson, Texas

job type: Permanent

salary: $100,000 - 120,000 per year

work hours: 8am to 5pm

education: Bachelors

Responsibilities

• Marketing Cloud operations: Build, test, and maintain journeys, automations, email sends, and audience segments in Journey Builder, Automation Studio, and Contact Builder. Own subscriber key integrity across Salesforce and Marketing Cloud.

• Data Cloud engineering: Design data streams, data models, identity resolution rules, segments, activations, and calculated insights. Monitor ingestion and maintain data quality standards.

• Integration and data movement: Design, support, and troubleshoot integrations between Salesforce, Marketing Cloud, Data Cloud, and Snowflake using APIs, connectors, and ETL processes.

• Salesforce CRM administration: Manage users, permission sets, sharing models, flows, and security controls. Troubleshoot issues for business users.

• Governance and release control: Run pre-activation checks (journey conflict review, campaign membership, opt-out validation, seed list sign-off) and participate in change management, release planning, and second-person reviews for production sends.

• Reporting and analytics: Build reports and dashboards, analyze campaign performance and engagement, and translate results into business recommendations.

• Mentorship: Document platform standards and share knowledge across product teams.

Qualifications

• Bachelor's degree in Computer Science, Information Systems, Engineering, Mathematics, or a related field, or equivalent practical experience

• 5+ years administering and supporting Salesforce platforms

• 4+ years hands-on Salesforce Marketing Cloud experience

• 1-2+ years hands-on Salesforce Data Cloud experience (or equivalent CDP experience)

• 1+ year working with Snowflake or a similar cloud data warehouse

• Experience working within Agile delivery teams

Marketing Cloud

• Journey Builder (commercial and transactional sends)

• Automation Studio, including SQL query activities

• Contact Builder: creating, enhancing, and populating data extensions

• Subscriber key management, including Contact ID, PersonContactId for Person Accounts, and email address as key, and the trade-offs of each

• Opt-out and suppression handling

• Marketing Cloud security, user roles, and access management

• Sender authentication and deliverability basics (SPF, DKIM, DMARC)

• Reporting from SQL and Salesforce against individual email results

Data Cloud

• Data stream configuration and ingestion monitoring

• Data modeling across DMOs and DLOs

• Identity resolution and customer profile unification

• Segmentation and activation, including activation targets

• Calculated insights

• Data governance and privacy controls

• Query Editor for analysis and troubleshooting

Salesforce Platform

• Flows: record-triggered and screen flows

• Security model: profiles, permission sets, sharing rules, and access reviews

• Reports and dashboards

• SOQL and SOSL

• Ability to read, troubleshoot, and modify Apex (triggers, test classes)

• Lightning record pages and page layouts

Integration and Data

• REST and SOAP API concepts and troubleshooting

• Marketing Cloud and Salesforce connectors

• SQL proficiency and data analysis

• Diagnosing integration failures, data discrepancies, and performance issues

Governance and Operations

• Pre-activation checklists and journey conflict review before any production send

• Change management and release discipline

• Documentation of standards and runbooks

• Compliance with security, privacy, and regulatory requirements

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Wh9xbefP eHBpqg7, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact ••••••••.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Wh9xbefP eHBpqg7 offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.