MarTech & Marketing Operations Manager — Draper, UT

Seeking a highly qualified MarTech & Marketing Operations Manager

Full-time, in-office, on-location. This is a fully in-office role because our data and operations move fast, and we thrive on face-to-face collaboration. If you want to skip the remote isolation and join a small, deeply passionate team that truly enjoys working side-by-side every day to solve complex problems and win, you’ll fit right in.

We are looking for a MarTech & Marketing Operations Manager who enjoys creating, implementing, reporting, and problem-solving. A technical marketer who can scale all digital efforts, including social, website, SEO/GEO, and bidirectional CRM integrations. This is a high-impact, individual contributor role with no direct reports. You will own our MarTech ecosystem end-to-end, serving as the sole technical architect and executioner for our tracking, ads, and CRM pipelines. You will collaborate closely with our creative partners and report to the Marketing Director.

Our ideal candidate is passionate about Google Analytics and CRM management. You excel at configuring custom GTM triggers, reconciling attribution errors between GA4 and CRMs, and writing clean schema markup for AI search. You drive growth by optimizing Meta Ads budgets and building automated lead-routing pipelines. Above all, you obsess over clean data layers, precise UTM frameworks, and accurate pixel deployment.

Key Responsibilities

• Paid Media & Meta Acquisition: Build, scale, and optimize campaigns in Meta Ads Manager using CBO/ABO budgeting, Dynamic Creative, and Advantage+ targeting. Design high-converting Meta Instant Forms with conditional logic and custom friction to capture qualified pipeline leads.

• MarTech Architecture & Systems Integration: Unify our digital tech stack and data pipelines. Connect CMS landing pages to our CRM (HubSpot/Salesforce) via webhooks, native APIs, or middleware (Zapier/Make). Implement hidden form fields to capture full UTM and click ID data (fbclid, gclid).

• Server-Side Tracking & Closed-Loop Attribution: Configure Google Tag Manager (GTM) custom variables, triggers, and dataLayer pushes. Deploy Meta Conversions API (CAPI) and offline CRM conversion syncing to optimize ad delivery around closed-won revenue rather than surface-level clicks.

• Analytics & Data Governance (GA4): Architect event-scoped tracking schemas in Google Analytics 4 (GA4). Enforce clean data retention policies, custom dimensions, traffic filters, and exports for full-funnel reporting.

• Web & Content Management: Maintain and update high-converting landing pages across our CMS (WordPress/Webflow/HubSpot). Utilize front-end development fundamentals (HTML, CSS, lightweight JavaScript) to protect Core Web Vitals (LCP, INP, CLS) and improve mobile user experience.

• SEO & Generative Engine Optimization (GEO): Implement technical and semantic SEO strategies, including structured JSON-LD schema markup, canonical mapping, and crawler hygiene. Structure web content and technical files (robots.txt, llms.txt) to maximize visibility across search engines and AI answer engines (ChatGPT, Google AI Overviews, Claude, Perplexity).

• Content & Social Media Distribution: Oversee multi-channel organic distribution across LinkedIn, Meta, and emerging channels. Ensure creative assets, earned media, and editorial pieces are repurposed efficiently across customer touchpoints.

Candidate Qualifications

• 5+ years of progressive experience in digital marketing, growth operations, or digital content management with proven ownership of technical pipelines.

• Social Media Ads & Lead Generation: Deep proficiency in Sprout Social, Meta Ads Manager, Meta Instant Forms, and CAPI setup. YouTube Studio is a bonus.

• Analytics & Tagging: Advanced operational capability with Google Tag Manager (client-side and server-side) and GA4 custom event configuration.

• CRM Administration: Hands-on experience configuring Lasso, HubSpot, or similar platforms (lifecycle stages, custom properties, automated lead-routing workflows).

• Web Development & CMS: Strong working knowledge of HTML5, CSS3, basic JavaScript DOM manipulation, Core Web Vitals, and modern CMS platforms (Webflow, WordPress, or headless CMS).

• Modern Search (SEO + GEO): Google Ads, GA4, Proven track record deploying JSON-LD schema, optimizing on-page structure for LLM extraction, and managing technical site health.

• Integration Literacy: Working familiarity with REST APIs, webhooks, and automation tools (Zapier, etc. to route lead data between ad platforms and CRMs without data loss.

Compensation & Benefits

• Salary Range: dependent on experience

• Benefits: Health, dental, and vision insurance, and eligible for 401(k) after 1 yr.