Ecommerce Marketing Manager — Latin America

We're Hiring: E-Commerce Marketing Manager

Location: Remote – Philippines or Latin America (LATAM)

Compensation: $8 - 14/hr

About the Role

We are looking for an experienced, results-driven E-Commerce Marketing Manager to lead paid customer acquisition, Shopify storefront optimization, and organic search visibility for a growing indie beauty brand.

This role is ideal for a hands-on e-commerce marketing professional who combines strong performance marketing expertise with technical Shopify knowledge and a data-driven approach to increasing online sales.

You will work directly with company leadership and a creative team to optimize advertising performance, improve the customer shopping experience, and implement strategies that support sustainable revenue growth.

Key Responsibilities

• Own and optimize Meta (Facebook and Instagram) advertising campaigns, including audience targeting, campaign management, performance analysis, and creative refreshes.

• Develop and execute paid customer acquisition strategies focused on improving return on ad spend (ROAS), conversion rates, and overall marketing ROI.

• Manage and optimize Shopify storefront operations, including product bundles, upsells, loyalty features, and other conversion-focused functionality.

• Implement SEO best practices to improve organic search rankings, website visibility, and discoverability through AI-powered search platforms.

• Monitor and analyze acquisition, traffic, and conversion metrics to identify opportunities for growth.

• Collaborate with leadership and creative teams to align advertising campaigns, storefront experience, and marketing initiatives.

• Identify opportunities to improve the customer journey, website performance, and overall e-commerce conversions.

Requirements

• Proven hands-on experience managing and optimizing Meta advertising campaigns for e-commerce businesses, with demonstrated success improving paid media performance and ROI.

• Strong technical proficiency with Shopify, including storefront management, optimization, and e-commerce functionality.

• Working knowledge of SEO, organic search strategies, and website content optimization.

• Experience analyzing marketing performance metrics and translating data into actionable recommendations.

• Fluent English communication skills, both written and spoken.

• Demonstrated professional stability and a history of meaningful tenure in previous positions.

• Ability to work independently, take ownership of performance outcomes, and collaborate effectively with remote teams.

• Dedicated home office with reliable internet connectivity and backup power infrastructure.

Nice to Have

• Previous experience supporting indie beauty, skincare, cosmetics, or consumer retail brands.

• Understanding of creative content strategy, brand positioning, and e-commerce marketing fundamentals.

• Hands-on experience with email marketing automation platforms.

Who We're Looking For

We are particularly interested in candidates who have personally managed e-commerce advertising accounts, understand how paid traffic translates into store revenue, and can confidently work within Shopify to improve the customer shopping experience.

The ideal candidate is analytical, proactive, technically capable, and comfortable taking ownership of marketing performance rather than simply coordinating campaigns.

Interested in Applying?

We encourage qualified candidates based in the Philippines or Latin America to apply and share relevant examples of their Meta advertising results, Shopify experience, and e-commerce growth achievements.