rrHhxhdnz2 - Remote — United States

About The Company

Lakeview is a dynamic organization committed to delivering exceptional mortgage lending solutions through innovative marketing and brand strategies. We prioritize clarity, consistency, and compliance in all communications to foster trust and engagement with our customers and stakeholders. Our team operates in a fast-paced, regulated environment where creativity and precision are equally valued. We offer a fully remote work environment with a competitive salary range and comprehensive benefits, including medical coverage from day one and a company-matched 401(k) plan. At Lakeview, we are dedicated to building a recognizable brand voice that resonates across all channels and supports our business objectives.

About The Role

The Copywriter, Marketing & Brand Experience, is a senior creative role responsible for developing and maintaining Lakeview’s brand voice, messaging standards, and content quality across consumer acquisition, customer education, and internal communications. Reporting directly to the Creative Director, this position collaborates closely with marketing channel owners and cross-functional teams to create content that aligns with campaign objectives, adheres to brand guidelines, and complies with regulatory requirements.

This role requires proactive involvement in proposing campaigns, content series, and storytelling opportunities while establishing reusable editorial resources. The Copywriter ensures the translation of complex mortgage products and business goals into clear, persuasive communications. Additionally, this position works in partnership with Legal, Compliance, and business stakeholders to maintain accuracy and consistency in messaging. The role is fully remote and offers a salary range of $75,000 to $90,000, plus an annual bonus, with compensation varying based on experience and location.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, Advertising, or a related field preferred; High school diploma or GED equivalent required.

• Minimum of 5 years professional experience in copywriting, brand communications, or content strategy within an in-house marketing team, agency, or similar environment.

• Exceptional writing, editing, proofreading, and storytelling skills demonstrated through a diverse portfolio of short-form and long-form communications.

• Strong background in direct-response marketing, consumer acquisition messaging, and conversion-focused copywriting.

• Experience establishing brand voice guidelines, editorial standards, messaging frameworks, or content governance resources.

• Ability to translate complex financial or technical information into clear, engaging, and accurate communications for varied audiences.

• Proficiency in developing content for direct mail, email, digital advertising, websites, presentations, and internal/executive communications.

• Experience scripting video or multimedia content and collaborating with design and production teams.

• Strong analytical, communication, organizational, and collaboration skills with the ability to leverage campaign insights for messaging improvements.

• Preferred experience in mortgage lending, financial services, or other regulated industries.

• Familiarity with SEO, GEO, marketing platforms, and approved AI-assisted workflows is advantageous.

Responsibilities

• Develop and refine Lakeview’s brand voice, tone, editorial standards, messaging framework, and content guidelines to ensure consistency across marketing and enterprise communications.

• Collaborate with creative teams and channel owners to produce creative concepts, messaging strategies, and compelling copy for multichannel campaigns including direct mail, email, paid media, websites, landing pages, and digital content.

• Create clear, accurate, and persuasive content that communicates mortgage products, financial concepts, and customer value propositions tailored to target audiences.

• Analyze audience insights, campaign performance, and A/B testing results to identify opportunities for messaging enhancements that increase engagement and conversion.

• Develop and edit customer education materials, FAQs, lifecycle messaging, and other communications that clarify mortgage and homeownership topics.

• Support executive and internal communications, enterprise announcements, employee engagement initiatives, presentations, and business partner messaging.

• Collaborate with the Video Content Producer on scripts, story outlines, interview questions, voiceovers, and integrated multimedia concepts.

• Contribute ideas for content strategies, campaign concepts, and storytelling opportunities aligned with marketing and enterprise priorities.

• Ensure verbal and visual communications deliver cohesive, recognizable brand experiences in partnership with the Creative Director and leadership.

• Maintain consistent application of Lakeview's brand voice and editorial standards, providing recommendations to strengthen messaging across communications.

• Coordinate with Legal, Compliance, and business stakeholders to ensure content accuracy, proper use of approved claims and disclosures, and adherence to required reviews.

• Apply SEO and GEO best practices in the development of website content, educational articles, and digital communications to enhance search visibility.

• Perform other duties as assigned to support marketing and brand objectives.

Benefits

• Competitive salary range of $75,000 to $90,000 plus annual bonus.

• Comprehensive medical coverage effective from the first day of employment.

• Company-matched 401(k) retirement savings plan.

• Fully remote work environment offering flexibility and work-life balance.

• Opportunities for professional growth and collaboration with cross-functional teams.

Equal Opportunity

Lakeview is an Equal Employment Opportunity employer. All aspects of consideration for employment and employment with the Company are governed on the basis of merit, competence, and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law.