B2B Growth Marketing Manager — United States

For our client, we are seeking a B2B Growth Marketing Manager to join the team of a leader in the Consumer Technology space.

This role will drive B2B acquisition strategy for small and medium-sized business segments, with a strong focus on performance marketing, audience development, and conversion optimization. You will partner closely with Creative and cross-functional stakeholders to shape integrated campaigns that improve funnel efficiency and accelerate sign-ups. The position calls for a highly analytical marketer who can translate customer insights and campaign performance into clear growth actions.

Location: Remote

Compensation: $110,494 – $227,486 annually

Responsibilities

• Develop and manage B2B acquisition strategy for small and medium-sized business segments, focusing on high-potential audiences and channels

• Build an integrated SMB acquisition roadmap leveraging paid media and owned channels

• Create compelling value propositions and campaign narratives for SMB audiences

• Own creative strategy in collaboration with the Creative team

• Measure performance across the acquisition funnel, focusing on sign-ups and cost efficiency

• Design and execute a rigorous testing agenda to optimize targeting and creative

• Translate customer research and campaign data into actionable insights for growth strategy

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Communications, Analytics, or equivalent experience

• Minimum 7 years in growth marketing or a related B2B marketing discipline

• Experience acquiring and activating small-business or B2B customers in a performance-oriented environment

• Strong command of growth strategy, audience segmentation, and conversion-rate improvement

• Exceptional analytical judgment with the ability to synthesize quantitative and qualitative data

• Proven ability to lead cross-functional initiatives and align diverse stakeholders

• Strong written and verbal communication skills, with the ability to influence senior leaders

Benefits

• Equitable and inclusive workplace culture

• Flexible working model with occasional in-office collaboration

• Opportunities for professional growth and development

• Access to AI-enabled tools to enhance marketing workflows

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.