Marketing Manager — Troy, MI

Marketing Manager

45zcQp B5sdzQ, Inc. Troy, Michigan, United States (On-site)

About Us

We are a fast-growing, nationwide telemedicine company focused on delivering high-quality, patient-centered care in areas including weight management, hormone optimization, and wellness. Our growth is driven by strong unit economics, high patient retention, and a performance-driven marketing engine.

We're looking for a Marketing Manager to own organic content, social media, and brand voice across all channels, working directly with our Chief Marketing Officer.

The Role

This is a hands-on, execution-focused role for someone who understands brand, content, and community, and can actually build and deploy it.

You'll own how 5tw22K shows up organically: our content, our social presence, our voice, and our relationships with patients and creators.

What You'll Do

• Own day-to-day brand execution across organic channels

• Plan, shoot, and edit video content (social, educational)

• Manage and grow our social media presence (Instagram, TikTok, YouTube, Facebook)

• Develop SfN68m'3 brand personality and build community: respond to comments and DMs, and turn patient feedback into content, offer, and product ideas

• Own organic search as a growth channel: website and blog content built for SEO and AI search visibility (AEO/GEO)

• Write one-off campaign emails in our brand voice (lifecycle flows are handled by our email team)

• Manage creator and influencer relationships: deliverables, usage rights, and ad whitelisting

• Develop and manage content calendars tied to growth initiatives

• Keep all content compliant with healthcare marketing standards and platform policies

• Plan and run events (brand activations, patient engagement, networking)

• Track and optimize organic performance: social metrics, engagement, search visibility, and content output

How We'll Measure Success

• Consistent, on-calendar content output across social and blog

• Organic audience growth and engagement across channels

• Organic search and AI search visibility growth

• Response coverage on comments and DMs, and patient insights fed back into content and offers

What We're Looking For

• 5-8+ years in marketing, content, or social media (DTC or healthcare preferred)

• Strong understanding of brand voice and content strategy

• Hands-on video production and editing experience

• Experience managing social media accounts and engaging with audiences

• Experience with SEO/content marketing; familiarity with AI search optimization a plus

• Email copywriting experience (Klaviyo or similar)

• Highly organized, detail-oriented, and execution-driven

• Comfortable working in a fast-paced, high-growth environment

• Experience in HRT, GLP-1, or telehealth marketing preferred

Why Join Us

• High-growth company with significant upside

• Direct exposure to leadership and strategy

• Ability to own and shape a brand at scale

• Competitive compensation

• Healthcare benefits

• 401k benefits

• Compensation: $85,000 - $125,000/annually depending on experience level

Seniority Level: Mid-Senior level

Employment Type: Full-time

Apply

If you're someone who can both think strategically and execute at a high level, we want to hear from you.