Integrated Marketing Manager — United States

XRT is seeking a hands-on Integrated Marketing Manager to develop content and execute marketing initiatives across digital channels, campaigns, and events. This role focuses on content development, email and social media marketing, and campaign execution, with opportunities to support creative production, webinars, events, and sales enablement. The ideal candidate is a strong writer, organized project owner, and resourceful marketer who can manage multiple deliverables and work confidently across marketing platforms. You'll collaborate with marketing, sales, technical subject matter experts, and external partners to create content, coordinate projects, and execute marketing activities from development through publication.

Key Responsibilities

Content Development & Copywriting

• Write, edit, and proofread content across email, social media, blogs, event promotions, website copy, and marketing collateral.

• Work with subject matter experts to translate technical information into clear, accurate messaging for different audiences.

• Adapt and repurpose existing content across marketing channels, campaigns, and sales initiatives.

Creative & Multimedia Support

• Independently create and adapt marketing graphics, including social visuals, email banners, presentations, one-pagers, and other digital collateral.

• Leverage AI tools, particularly Claude, to develop, design, and refine marketing content and collateral while maintaining brand consistency and quality.

• Edit and repurpose webinar recordings and other video content into short-form clips and promotional assets.

• Coordinate larger creative projects with external designers and vendors, including briefs, feedback, and final deliverables.

Email, Social & Digital Marketing

• Build, test, schedule, and deploy email campaigns in HubSpot, including newsletters, event invitations, promotions, and follow-up communications.

• Manage organic social media content, including copywriting, creative development, scheduling, and publishing.

• Create and update campaign landing pages, website content, and digital assets using existing templates and marketing platforms.

• Maintain content calendars and coordinate reviews, approvals, and publishing deadlines.

Campaigns, Webinars, & Cross-Functional Support

• Coordinate marketing deliverables for webinars, including registration setup, speaker communications, promotional content, rehearsals, and follow-up.

• Develop content and supporting materials for events, partner campaigns, and other marketing initiatives, including invitations, presentations, and one-pagers.

• Coordinate timelines, approvals, and deliverables with internal stakeholders and external partners.

Required Qualifications

• 3–5+ years of hands-on experience in B2B marketing, content marketing, or integrated marketing.

• Strong copywriting, editing, and proofreading skills, with experience developing content across multiple marketing channels.

• Demonstrated graphic design and creative production skills, with the ability to independently create polished marketing graphics, presentations, and collateral.

• Experience using AI tools to support content development, design, and marketing asset production, with the ability to review and refine outputs.

• Experience building and executing email campaigns and managing organic social media content.

• Strong organizational and project management skills, with the ability to coordinate stakeholders, manage deadlines, and work independently.

• Technical aptitude and experience using marketing automation, content management, and creative tools.

• Writing samples or a portfolio demonstrating relevant marketing work.

Preferred Qualifications

• Experience in B2B technology, cybersecurity, or enterprise software marketing.

• Experience coordinating webinars, events, partner campaigns, or sales enablement initiatives.

• Basic graphic design and video editing experience.

• Familiarity with SEO, website content management, and landing page creation.

• Experience working with external creative freelancers or vendors.

Technology & Platform Proficiency

• Core platforms: Claude and other generative AI tools, HubSpot Marketing Hub, Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Canva, and LinkedIn.

• Additional experience valued: WordPress, LinkedIn Campaign Manager, Salesforce, Descript, Adobe Premiere Pro, Zoom Webinars, Wistia, Google Analytics 4, and SEO tools.

Candidates are not expected to have experience with every platform but should demonstrate the ability to learn new systems and work independently.