Growth Marketing Manager — Oklahoma City, OK

Job Description

About GdGec

GdGec is the payroll and HR partner built for small and medium-sized businesses who can’t afford to get it wrong. Trusted by over 50,000 businesses nationwide, GdGec pairs easy-to-use technology with real human services to give leaders the confidence that every detail is done right - so they can focus on growing their team and their business. Acquired by Acrisure in 2025, GdGec formerly Heartland Payroll is accelerating its vision to deliver seamless human-centered technology to help small businesses thrive.

Summary Of This Role

We're looking for a data-driven Growth Marketing Manager who is equal parts strategist and operator. You'll turn marketing spend into qualified pipeline for our inside and field sales teams, and you'll help grow revenue from the 50,000+ businesses already running payroll with us.

Our buyers are small and medium-sized businesses with 5 to 250 employees, with especially strong traction in the trades (HVAC, manufacturing and similar industries). You'll own the full funnel for those audiences: acquisition, lead quality, conversion and cross-sell into the install base. This is a hands-on role in a test-and-learn culture: you'll launch experiments quickly, give them enough time to read real results, and scale what works.

What You’ll Do

What Are We Looking for in this Role? What Are We Looking for in this Role?

Key Responsibilities

• Plan, launch and optimize multi-channel acquisition programs (paid search, paid social, display, retargeting, email and content syndication) that hit monthly MQL and pipeline targets.

• Build and run a structured experimentation roadmap across channels, offers, audiences and landing pages, with clear hypotheses, success criteria and readouts.

• Manage campaign budgets in-house, including pacing, bid strategy and reallocation toward the highest-return channels; partner with any paid media agency on execution.

• Develop cross-sell and upsell programs for current clients, most of whom use payroll only, in partnership with Operations and inside sales.

• Partner with Digital Operations and RevOps on lead scoring, routing and handoff so leads that reach sales are genuinely warm.

• Own funnel reporting from first touch to closed revenue: CAC, cost per MQL and SQL, conversion rates and channel ROI, using HubSpot, Salesforce and Google Analytics.

• Turn performance data into clear recommendations for marketing and sales leadership, and contribute to the marketing forecast.

• Work with Content, Creative and Product Marketing to brief and test messaging, offers and assets tailored to SMB owners and priority industries.

• Stay current on payroll and HR tech competitors, channel trends and AI-driven search changes that affect demand.

What are our Desired Skills and Capabilities?

Qualifications

• Bachelor's degree in Marketing, Business, Economics or a related field, or equivalent experience.

• 7+ years in growth marketing, demand generation or performance marketing, ideally in B2B SaaS, fintech or payroll/HR technology selling to SMBs.

• Hands-on experience building and optimizing paid campaigns in Google Ads, Meta and LinkedIn, with a record of improving CAC, cost per lead or pipeline you can walk us through.

• Strong analytical skills: comfortable in spreadsheets, attribution models and dashboards, and able to explain what the numbers mean.

• Working knowledge of HubSpot and Salesforce, including lead scoring, lifecycle stages and campaign tracking.

• Experience running A/B and multivariate tests on landing pages, emails and ads

• Clear communicator who can partner with sales leaders and present results to executives.

Preferred

• Experience with cross-sell or expansion marketing to an existing customer base.

• Familiarity with SEO and generative engine optimization (GEO).

• Experience marketing to the trades or other owner-operated small businesses.

What We Offer

• Competitive compensation and performance incentives.

• Comprehensive benefits package.

• Collaborative, mission-driven culture with high visibility and impact.

#GdGec

Pay Details:

The base compensation range for this position is $1 - $2. This range reflects Acrisure's good faith estimate at the time of this posting. Placement within the range will be based on a variety of factors, including but not limited to skills, experience, qualifications, location, and internal equity.

Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.

Why Join Us:

At Acrisure, we’re building more than a business, we’re building a community where people can grow, thrive, and make an impact. Our benefits are designed to support every dimension of your life, from your health and finances to your family and future.

Making a lasting impact on the communities it serves, Acrisure has pledged more than $22 million through its partnerships with Corewell Health Helen DeVos Children's Hospital in Grand Rapids, Michigan, UPMC Children's Hospital in Pittsburgh, Pennsylvania and Blythedale Children's Hospital in Valhalla, New York.

Employee Benefits

We also offer our employees a comprehensive suite of benefits and perks, including:

• Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.

• Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.

• Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.

• Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.

• … and so much more!

This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.

Acrisure is an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status. Applicants may request reasonable accommodation by contacting ••••••••.

Final candidates will be required to complete post-offer verification processes related to the role and in accordance with applicable laws.

California Residents: Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy.

Recruitment Fraud: Please visit here to learn more about our Recruitment Fraud Notice.

Welcome, your new opportunity awaits you.