Performance Marketing Manager — Pembroke Pines, FL

Job Title: Performance Marketing Manager

Location: Pembroke Pines, FL / Miramar, FL (Hybrid)

About the Role

Our client is scaling fast, and we're looking for a Performance Marketing Manager to own and optimize paid digital campaigns across Google Ads, paid social, and emerging performance and commerce channels. You'll capture existing demand and turn it into qualified pipeline and revenue.

You'll manage media budgets within our strategic operating plan, lead campaign execution (either directly or through agency partners), and own attribution, reporting, and performance diagnostics across the funnel.

You'll collaborate closely with Brand Marketing, AI GTM, Sales, and Systems. Marketing performance captures demand, while brand and organic programs build awareness, trust, and future demand. You'll share audience and creative insights with Brand Marketing to improve conversion efficiency across these programs.

What You Will Own

Paid Media Strategy and Execution

• Own strategy and execution for Google Ads and paid digital channels (paid social, display, retargeting, native, etc.)

• Allocate and optimize budget across channels based on performance and strategic priorities; test new channels deliberately to reduce reliance on any single channel or demand source

• Choose when to execute directly vs. managing agency partners

Conversion Optimization and Attribution

• Continuously A/B test and optimize campaigns for CPMQL, quality, and pipeline velocity

• Use HubSpot, and attribution tools to connect campaign engagement to pipeline, bookings, and annual recurring revenue (ARR)

• Partner with Sales to improve funnel visibility and performance to refine targeting and campaigns

Reporting and Accountability

• Define, track, and report on pipeline, bookings, and ARR contribution alongside mCAC, ROAS, funnel conversion rates, and lead quality

• Deliver weekly performance insights, monthly dashboards, and quarterly retros with executive visibility

• Use data to proactively recommend shifts in strategy, spend, or channel mix

• Own spend management, ensuring alignment with budget targets and clearly explaining how spend contributes to qualified pipeline and revenue

• Set and manage established lead generation targets, reporting consistently on progress, lead quality, and conversion to pipeline and revenue

AI in Performance Marketing

• Explore and deploy AI tools for creative optimization, media management, segmentation, and predictive analysis

• Collaborate with AI GTM on priority accounts and buying committees, coordinate paid campaigns with audience development, lifecycle, and outbound programs, and exchange intent signals and campaign outcomes to improve follow-up and conversion to meetings and opportunities

Agency and Vendor Management

• Select, onboard, and manage agency relationships with clarity and accountability

• Set performance benchmarks and evaluate agency results against ROI

What We Are Looking For

Required

• 5+ years of experience in digital/performance marketing, ideally in B2B SaaS

• Proven Google Ads expertise with strong familiarity in HubSpot marketing automation

• Strong grasp of attribution logic and performance reporting

• Demonstrated ability to drive measurable pipeline and revenue results

• Clear communication skills and a collaborative working style across Brand Marketing, AI GTM, Sales, and operations teams

Preferred

• Experience in the Work Tech / HR Tech sector

• Familiarity with paid social (Meta, LinkedIn), display networks, and programmatic

• Experience managing and evaluating agencies

• Operational fluency across marketing, sales, and RevOps