YouTube Content Strategist — EMEA

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Who We Are

Five years ago, HuwPWpBXaGc set out to bring together some of the most talented visual storytellers, viral video strategists, and big-name clients, to change the way we create and consume on YouTube. We've generated over a billion organic views and hundreds of millions of subscribers for creators like Ali Abdaal, Mark Manson, Chris Williamson, Codie Sanchez and MrBeast, and organizations like Y Combinator, Center for Humane Technology, WHOOP, ClickUp and e.l.f. Beauty.

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HuwPWpBXaGc exists to help the world's most important ideas travel farther. We partner with experts, educators, scientists, founders, and creators to turn deep knowledge into media people actually want to watch, share, and act on. Our mission is to build the creative infrastructure for a healthier, more thoughtful internet.

The Role

The YouTube Content Strategist is the analytical engine of the pod. You’ll find the ideas, formats and packaging the data says will win, so our Creative Directors can focus on telling great stories.

You'll work across a pod of 5 to 6 educational channels. You'll build and maintain a bank of validated video ideas, research outliers and competitors, lead packaging with our thumbnail designers, and turn post-publication data into clear recommendations. This is a behind-the-scenes role: you'll partner closely with your Creative Director and pod.

What You'll Do

• Build the idea bank. Run batch ideation and keep a bank of 100+ validated ideas and pre-built pitches for each channel.

• Research what wins. Find outlier videos, rising formats, genres and competitor moves, and explain why they work.

• Validate before we make. Back each idea with evidence that the audience wants it: outlier data, search demand, comment themes, competitor performance.

• Lead packaging. Develop title and thumbnail concepts with our thumbnail designers, and run A/B tests.

• Read the numbers. Track every video after it goes live (CTR, retention, returning viewers, subscribers gained) and diagnose what's working and what isn't.

• Report clearly. Turn data into short reports and specific next steps your CD can act on.

• Use AI well. Build AI-assisted workflows for research, ideation and reporting that save time without lowering quality.

Skills and Qualifications

• You live on YouTube. You understand how the algorithm, packaging and retention work, and you can explain why a video took off.

• You're fluent in YouTube Studio analytics. CTR, impressions, retention curves, traffic sources and A/B testing are second nature.

• You find patterns fast. You can scan a niche, spot outliers and turn them into ideas that fit a specific channel.

• You have packaging instincts. You know what makes a title and thumbnail earn the click, and you can brief a designer clearly.

• You're curious about educational content. Science, business, tech, finance, health: you enjoy learning a new topic well enough to find its best angles.

• You communicate clearly in English. Written reports and recommendations are a big part of the job.

• You're organized and reliable. You manage several channels at once and hit weekly deadlines.

Nice to have: experience as a YouTube strategist, channel manager or analyst; hands-on use of tools like vidIQ, 1of10, ViewStats or Spotter; your own channel or channels you've grown, with numbers to show.

This Role Is Not For You If

• Talking-head educational content bores you. Most of our channels are expert-led and on-camera, and you’d be studying and packaging that format every week.

• You copy trends without asking why they work. You’d rather replicate an outlier than work out why it won and whether it fits a specific channel.

• You’re unwilling to make bold recommendations. Your work goes straight to the Creative Director and often the client. If you’d rather keep your opinion to yourself than propose or defend an opinionated recommendation, this isn’t the right role.

• You’re not self-directed. Your Creative Director will give you plenty of input, but we expect you to own your function: the idea bank, packaging and performance reporting across several channels, on weekly deadlines, without anyone assigning every task.

Perks

• Work from anywhere (we're 100% remote)

• Generous paid time off

• Quarterly wellness reimbursements

• Unlimited reimbursements on book purchases

• Work directly on some of the largest educational channels on YouTube

• Work for a company that is values-oriented and committed to positive social impact