Marketing Manager — Garden City, NY

Marketing Manager

RCU is seeking a Marketing Manager for a client in the industrial manufacturing space. This is a fully on-site opportunity based on Long Island, NY and is ideal for a hands-on, self-directed marketing professional who is excited to build and grow a company’s marketing presence.

This will be the organization’s first dedicated marketing hire, offering the opportunity to help shape its marketing strategy and establish processes from the ground up. The Marketing Manager will lead initiatives across social media, digital content, website management, trade shows, lead generation and sales support.

The ideal candidate is grounded in B2B marketing and understands how to market technical products or solutions to specialized audiences. This person should be comfortable working independently while partnering closely with executive leadership, sales teams, branch managers and outside agency partners. We’re looking for someone who can think strategically while remaining highly involved in day-to-day execution.

Responsibilities

• Develop and execute a comprehensive B2B marketing strategy aligned with company growth and sales objectives

• Build and manage the company’s social media presence across relevant platforms

• Develop content that highlights products, capabilities, customer applications, industry expertise and company culture

• Spearhead video content initiatives, including coordinating content at customer locations, company facilities, trade shows and industry events

• Manage ongoing website content updates and identify opportunities to improve the website’s messaging, functionality and overall user experience

• Serve as the primary liaison with the company’s established marketing and advertising agency

• Coordinate with agency partners on creative development, media placement, website support and other marketing initiatives

• Partner with internal teams and outside vendors to coordinate trade show marketing, promotional materials, booth needs and supporting content

• Attend trade shows and industry events to capture content, assess market activity and identify opportunities to strengthen the company’s presence

• Collaborate with branch managers and other internal stakeholders to support event planning and execution within established budgets

• Work closely with executive leadership and sales teams to support lead generation, customer engagement and business development efforts

• Help organize, track and distribute marketing-generated leads to the appropriate sales representatives

• Support the implementation and ongoing use of a CRM platform as the organization evaluates and expands its sales and marketing technology

• Research competitors, industry trends and marketing best practices within related global and partner organizations

• Develop marketing initiatives that support both customer lead generation and recruitment efforts, including outreach to engineering and technical audiences

• Monitor marketing performance and recommend improvements based on engagement, lead quality and business impact

• Manage multiple marketing initiatives, vendors and deadlines while maintaining strong attention to detail

Qualifications

• 5+ years of experience in B2B marketing, preferably within industrial manufacturing, capital equipment, engineering, technical products or a related industry

• Experience developing and executing marketing strategies that support lead generation and sales growth

• Demonstrated experience managing social media platforms and developing engaging B2B content

• Experience coordinating video, photography or other visual content for digital marketing initiatives

• Experience managing website content through a content management system

• Experience working with outside marketing, advertising, creative or media agencies

• Experience supporting trade shows, conferences or industry events

• Strong understanding of how marketing supports sales, lead generation and customer development in a B2B environment

• Ability to independently build marketing processes and priorities within a developing marketing function

• Strong written and verbal communication skills with the ability to translate technical information into clear, engaging content

• Excellent organizational and project management skills with the ability to manage multiple priorities

• Comfort collaborating with executive leadership, sales teams, branch managers, vendors and agency partners

• Experience with CRM platforms, marketing analytics or lead-management processes is preferred

• Bachelor’s degree in Marketing, Communications, Business or a related field is preferred

• Ability and willingness to travel to trade shows, customer locations and company facilities as needed

• A proactive, resourceful and hands-on approach with the ability to operate effectively in a growing marketing function

Compensation & Benefits

• Salary: $85,000-$90,000

• Profit-sharing and bonus potential

• Medical insurance

• 401(k) with company match up to 6%

Compliance Statement

Equal Opportunity Employer/Veterans/Disabled

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The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state and local laws and/or security clearance requirements, including, as applicable:

• The California Fair Chance Act

• Los Angeles City Fair Chance Ordinance

• Los Angeles County Fair Chance Ordinance for Employers

• San Francisco Fair Chance Ordinance