Digital Marketing Manager — Madison, WI

Lead Digital Growth for a 120+ Location Franchise Brand

QSrj sxnJ8VVg & 89AJbfNdAns is growing fast, with more than 120 franchise owners across North America and more on the way. We're looking for a digital marketing leader to build the engine behind that growth. You'll help local business owners turn marketing dollars into booked jobs, and you'll shape how our brand shows up in AI-powered search.

This isn't a "run the ads and report the numbers" job. You'll set the strategy, manage the agencies, coach franchise owners, and build a small team.

What You'll Do

• Own digital strategy across paid search, paid social, SEO, local search, websites, and CRM automation

• Be the go-to marketing partner for franchise owners: lead performance reviews, explain results in plain language, and build local action plans

• Run digital onboarding for new franchisees, from campaign launch to listings, lead tracking, and training

• Manage agencies, vendors, and budgets, and hold partners accountable for lead quality and ROI

• Lead and develop two direct reports

• Turn data on cost per lead, booking conversion, ROAS, and revenue into smart budget decisions

Shape the Future of AI-Driven Marketing

• Build our answer engine optimization (AEO) roadmap so Rczf wins in AI-powered search

• Pilot AI-enabled campaigns, conversational lead capture, and automated follow-up

• Scale the pilots that work into simple playbooks franchise owners can adopt

What Success Looks Like

More qualified leads, a lower cost per lead, stronger conversion to revenue, better local search visibility, and franchise owners who trust and adopt the programs you build.

What You Bring

• 3-5 years of digital marketing experience, including supporting franchise owners in a franchise system or a franchise-focused agency

• Hands-on skill with Google Ads, Meta Ads, SEO, Local SEO, analytics, CRM automation, and landing-page conversion

• Experience managing agencies, budgets, and people

• A track record of using data to grow leads and revenue

• Hands-on experience applying AI to marketing, plus a working knowledge of AEO

• Bonus: HubSpot, GA4, Google Tag Manager, Google Business Profile, SEMrush. We care more about results than checking every software box.

Who You Are

You're as comfortable optimizing a campaign as you are talking a franchise owner through their results. You dig into data, push agencies to do better, and follow through on what you promise. Above all, you know great franchise marketing isn't just about generating leads. It's about helping local owners build growth they can repeat.

Flexible work from home options available.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchise. All inquiries about employment at this franchise should be made directly to the franchise location, and not to tJ8C McKskCxs and Yn7CECgxbCu GkztWPQ9u.