Social / Community Lead — Los Angeles, CA

About us

We incubate viral consumer brands in the United States and scale them until they become independent companies.

In 12 months we took three apps, in three unrelated verticals, from zero to over $70M in combined annual run rate. We’re one of the fastest-growing bootstrapped companies in the world.

The role

We’re looking for a Social / Community Lead to own organic social and community across our consumer apps.

This is part social media lead, part community builder. You’ll plan the calendar, post every day, run the conversation in comments, DMs and communities, and build real relationships with the creators and users who love our products. Your work will be judged by one thing: whether our communities grow, with more followers, more engagement and more people who talk about our brands without being asked.

What you’ll do

• Own organic social and community for our consumer apps across TikTok, Instagram, YouTube, X and Facebook.

• Build and run the content calendar: pillars, formats, series, trends and cultural moments, with a steady posting cadence for each platform.

• Publish daily and write the copy that carries every post: hooks, captions, on-screen text and CTAs.

• Manage the community: reply to comments and DMs, and grow and moderate our communities on Discord, Reddit and Facebook groups where our users already gather.

• Build and manage relationships with creators and UGC partners, from first outreach to repeat collaborations.

• Grow followers, engagement and share of voice, and turn our most engaged users into advocates.

• Spot trends, sounds, memes and formats early and turn them into content while they still matter.

• Work closely with our creative and performance team: feed them what the community is saying, and repurpose what works organically into paid creative.

• Track reach, engagement, follower growth, community health and sentiment, and report weekly on what is working and what to do next.

• Keep the brand voice consistent across every channel, and help define it as each brand grows.

• Grow into a leadership role and help build the social and community team.

Who we’re looking for

• 2–5 years running social media or community for a consumer brand, app, DTC company or creator.

• Accounts and communities you’ve grown, with numbers to show for it.

• Hands-on experience managing communities on Discord, Reddit, Facebook groups or similar.

• Experience working with creators, UGC partners or influencers.

• Sharp copywriting, a sense of humor and a native feel for how each platform talks.

• Comfort being the public voice of a brand, replying fast and well to comments and DMs.

• Data-driven: you track what works and use it to decide what to post next.

• Low ego, fast-moving and high-ownership. You care about the craft, but you care more about whether the work grows the community.

Useful but not required

• Experience making static creative with AI and design tools (Midjourney, ChatGPT, Canva, Figma or similar).

• Video editing skills (CapCut, Premiere or similar).

• Experience as a creative strategist, or working alongside a paid social team.

• Experience in consumer fintech, marketplaces or collectibles.

What you get

• Own the voice and community of consumer brands reaching millions.

• Work across multiple brands, platforms and communities, from a single reply to a full creator program.

• A direct path to leading a social and community team at one of the fastest-growing bootstrapped companies in the world