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About krF GuJhEP TE NbCK 4GZrJm

krF GuJhEP TE NbCK 4GZrJm (SOHK) is a media and education company with 27 million+ followers and hundreds of millions of monthly views across YouTube, Instagram, podcast and short-form. We make interview-based business content with the world's top entrepreneurs, founders, operators, millionaires and billionaires.

Our ecosystem includes:

• krF GuJhEP TE NbCK 4GZrJm - our flagship channel and podcast

• Sub-brands - 5CrY SKyGFe dhUb7, jAVy WdvHjB K8MYXf4Y and eAKX EWWu2v e2CBq5q

• vkW8dE of Mentors - our membership community of 6,000+ entrepreneurs, with weekly live calls with millionaires and billionaires, tactical trainings and a "Netflix for Entrepreneurs" content library

• anD 6bgG newsletter - a weekly newsletter that turns our interviews into lessons readers can apply

• T3fh h2W33U C2zzq5 - our done-for-you short-form content agency for founders and brands

btt role

• We're hiring a EJAmdm 5pS7jsxH to own the engine that turns SOHK's audience into subscribers, leads and paying members. You'll run vkW8dE of Mentors social, grow our newsletter, manage ManyChat across every brand and make our funnels convert better - then prove it with the numbers.

• This is a hands-on role: equal parts strategist, direct response copywriter and operator. Our email sends are handled by another team member, but you'll write almost everything else that sells: posts, stories, DM flows and landing pages.

What you'll own

vkW8dE of Mentors social and stories

• Plan, write and oversee SOM's social posts and stories across Instagram, Facebook, LinkedIn and YouTube Community

• Run the weekly content calendar: themes, hooks and CTAs that drive trials and event attendance

• Promote weekly live calls, new mentors, member wins and key lessons

• Brief editors and designers on the assets you need

Newsletter growth

• Grow the SOHK newsletter's subscriber base (our newsletter writer handles the writing)

• Build opt-in paths from every channel: ManyChat keywords, bios, YouTube and podcast CTAs and lead magnets

• Develop social and paid acquisition strategies, plus referral and cross-promotion programs

• Protect list quality and deliverability - we want real readers, not cheap signups

ManyChat across SOHK and our brands

• Own ManyChat strategy and performance across the main SOHK accounts, vkW8dE of Mentors and our sub-brands

• Write and optimize DM flows, keyword triggers and broadcasts

• Audit sequences regularly: cut what's dead, fix what leaks, scale what converts

• Build sequences for launches, events and sponsor campaigns

Campaign data and reporting

• Track campaign performance across brands to see what's working, what isn't and why

• Own a weekly growth scorecard covering trials, MRR, newsletter subscribers, opt-in rates and funnel conversion

• Set up and maintain tracking (UTMs, pixels, link conventions) so results can be attributed

• Turn the data into clear recommendations, not just reports

Landing pages and funnels

• Monitor the performance of our landing pages and funnels across brands

• Write and test new copy, offers, layouts and flows

• Bring new ideas and strategies to take each funnel to the next level

• Ship changes quickly, building them yourself or briefing the team

What else you'll touch

Priorities shift fast here. Beyond your core areas, expect to support:

• Audience capture - Help turn viewers into owned audience, with clear CTAs in descriptions, pinned comments, bios and end screens

• Lead magnets - turn lessons from our interviews into guides and playbooks that power ManyChat and newsletter opt-ins

• Cross-brand promotion - use the main SOHK audience to grow our sub-brands, newsletter and community

• Affiliate enablement - equip vkW8dE of Mentors affiliates with plug-and-play promo copy, event pushes and weekly updates

• Paid media - come up with new paid media strategies for our affiliated brands

• Agency lead generation - help T3fh h2W33U C2zzq5's landing page and application funnel book more calls

• Testing and research - keep a running test log, and study what leading creator and education brands do with their funnels, newsletters and offers

• Email collaboration - feed campaign ideas and copy angles to the team member who runs our email sends

What success looks like

You'll be measured on growth: vkW8dE of Mentors trials and MRR, newsletter subscribers, ManyChat opt-in and conversion rates, and funnel conversion.

• First 30 days: learn our brands and audience, audit every ManyChat flow and core funnel, and stand up the weekly growth scorecard

• By 60 days: run the SOM content calendar end to end and ship your first round of funnel and ManyChat tests

• By 90 days: show measurable lifts in newsletter growth, opt-in rates and SOM trials, with a testing roadmap for the next quarter

What we're looking for

Must-haves:

• Direct response copy - you write posts, DMs and pages that compel people to buy or take the next step, and you can show results

• Social media fluency - you understand how people sell on social, what a content strategy is and how to build one

• Funnel experience - hands-on work with landing pages, funnels and conversion optimization

• Comfort with data - you can find what's working and explain why

• Coachable - you take feedback well and get better fast

• Dynamic - priorities change quickly here, and you adjust without losing momentum

• Organized - strong execution and follow-through on many moving parts

Nice-to-haves

• Experience with ManyChat, beehiiv, GoHighLevel, Skool, Meta Ads Manager and/or UTM tracking

• Newsletter growth experience: referral programs, lead magnets, paid acquisition

• Marketing for communities, creators, coaching or education programs

• Affiliate or referral program experience

• Time in a fast-paced creator, media or education company

How we work

Our core values spell SOHK, and we hire for them as much as for skill:

• Set the Standard - your work raises the bar for everyone around you

• Own the Outcome - you own results, not just tasks

• Honor Your Word - if you say you'll do it, it gets done, on time

• Keep Knocking - when a test fails, you learn from it and run the next one

We offer real flexibility: take time off or leave early when you need to, as long as you communicate. In return, we expect fast communication on Slack and Zoom, and responsiveness when something urgent comes up after hours.

Compensation & Benefits

• Full-time, remote role USA based role.

• Must have a reliable laptop, camera, and Wi-Fi required

• Core working hours are approximately 9:00 AM–5:00 PM Central Time, with a high degree of responsiveness and collaboration expected during that window.

• Company sponsored health benefits (medical, dental, vision and life)

• Paid vacation and sick leave

• Eligibility for the company's 401(k) retirement plan after the applicable waiting period.

• Significant upside for strong performers as our brands scale

A note from the hiring manager: We give thousands of entrepreneurs access to mentors they would never otherwise meet. In this role, your ideas will reach millions of people and directly drive the growth of one of the biggest business brands online. If you love copy that sells, love growth and want to work somewhere with real momentum, we'd love to hear from you.