Product Marketing Manager — United States — LinkedIn — 4487909341

About The Company

Vivacity is a mission-driven organization dedicated to transforming the K-12 education technology landscape through innovative software solutions. Our flagship platform, Dream, empowers educational institutions with cutting-edge tools to enhance IT operations, asset management, and help desk services. We pride ourselves on fostering a collaborative and supportive workplace culture that encourages growth, passion, and excellence. Vivacity is committed to building a vibrant community where every employee can thrive while making a meaningful impact on education.

About The Role

The Product Marketing Manager will lead and develop the product marketing function for Dream, Vivacity’s software platform. This pivotal role is responsible for owning Dream's product positioning, messaging, and go-to-market strategies within the K-12 technology sector. The manager will coordinate product launches, competitive intelligence, sales enablement, customer marketing, and marketing performance reporting to ensure successful market penetration and customer engagement.

Working cross-functionally with Product, Engineering, Design, Sales, Customer Success, Operations, and corporate Marketing teams, the Product Marketing Manager will translate complex product capabilities into clear, compelling customer value propositions. This role demands a hands-on professional who can strategize, create high-quality content, manage cross-functional launches, execute targeted campaigns, and analyze marketing outcomes to drive new signups and activated organizations.

Qualifications

• Minimum 3 years of relevant experience in product marketing, software marketing, go-to-market strategy, or growth marketing

• Proven experience marketing software products and collaborating closely with Product and Sales teams

• Experience managing software product launches, positioning, sales enablement, customer communications, and performance reporting

• Bachelor's degree in Marketing, Business, Communications, Product Management, or related field preferred

• Experience in K-12 education technology, IT operations, asset management, help desk software, SaaS, product-led growth, or freemium software models preferred

• Experience marketing to technical evaluators, IT leaders, or public-sector organizations is a plus

• Strong skills in product positioning, messaging, competitive research, and value proposition development

• Excellent writing, editing, presentation, and facilitation skills with the ability to translate technical content into customer-centric messaging

• Analytical expertise in defining funnel metrics, evaluating marketing and product performance, and linking activities to business outcomes

• Working knowledge of product-led growth, lifecycle marketing, content and search strategy, conversion optimization, customer advocacy, CRM, marketing automation, web analytics, and product analytics tools

• Excellent organizational skills, attention to detail, and ability to manage multiple deadlines in a fast-paced environment

• Ability to communicate and collaborate effectively in remote or distributed work environments

• Willingness to travel up to 15% for conferences, customer meetings, and company events

Responsibilities

• Develop and own Dream’s product positioning, messaging, target audience definitions, value propositions, and competitive intelligence within the K-12 technology market

• Lead product marketing efforts for customer-facing releases by coordinating launch tiers, internal enablement, release notes, visual materials, demonstrations, customer communications, website updates, webinars, and post-launch analysis

• Create and maintain comprehensive sales enablement resources such as sales playbooks, presentations, collateral, demonstration videos, battlecards, objection handling guides, and sales email content

• Manage Dream’s external marketing calendar and execute recurring campaigns including customer emails, webinars, website content, lifecycle marketing, customer education, reviews, case studies, conferences, and community engagement

• Partner with Product and Engineering teams to integrate marketing readiness into sprint and release planning and enhance product-led growth through onboarding, activation, expansion, referral, and re-engagement initiatives

• Define and report on the Dream marketing funnel, lead weekly scorecard reviews, identify performance gaps, and recommend data-driven experiments to increase signups, activations, expansions, referrals, and hardware adoption

• Collaborate with corporate Marketing and cross-functional teams on customer segmentation, communication governance, service alerts, brand standards, shared campaigns, events, customer research, training, and industry representation

• Perform additional duties as assigned to support business objectives

Benefits

• Competitive annual salary ranging from $70,000 to $120,000, commensurate with experience

• 401(k) plan with generous company match and immediate vesting

• Comprehensive Medical, Dental, Vision, and Voluntary Benefits

• Company-paid Short-Term Disability, Long-Term Disability, and Life Insurance

• Flexible Non-Accrued Paid Time Off (PTO) policy to support work-life balance

• 80 hours of paid Sick Time annually

• 10 paid holidays per year

• 96 paid volunteer hours annually to support causes important to employees

• $1,000 annual Development Reimbursement for professional learning and growth

• Paid Parental Leave to support growing families

• Award-winning workplace culture with a supportive team environment

• Opportunities for career growth and recognition within a mission-driven organization

• Employee discounts and additional voluntary benefits including pet insurance and legal insurance

Equal Opportunity

Vivacity is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by applicable law. We encourage candidates of all backgrounds to apply and join us in building a vibrant and dynamic team.