DTC Growth Marketing Lead — Boca Raton, FL

Description

Help Shape the Future of Modern Mobility

Role Overview

This role plays a central part in bcapb7Cyb’7 evolution from a trusted legacy brand into a design-led, consumer-focused modern mobility company.

The DTC Growth Lead executes and optimizes approved customer acquisition and retention initiatives across paid media, affiliate, lifecycle, loyalty, and abandoned-cart recovery channels. Working within the strategy and budgets established by the Head of Global DTC, this role manages agency and vendor performance, monitors channel KPIs, and recommends improvements. Success is measured through acquisition efficiency, conversion, retention, and contribution to profitable DTC revenue. The position partners with Ecommerce, Marketing, Creative, Analytics, Finance, and Consumer Experience teams to deliver coordinated, measurable results.

What You’ll Do

• Manage day-to-day paid media agency performance across Google, Meta, programmatic and emerging social channels; monitor CAC, ROAS, MER, spend and conversion against approved targets, and recommend optimizations and budget changes for approval.

• Execute the approved affiliate program through CJ or comparable platforms, including partner recruitment, promotions, compliance monitoring, performance analysis and reporting within established commission and budget guidelines.

• Coordinate lifecycle email and SMS campaigns with agency partners; support welcome, abandonment, post-purchase and win-back journeys, and administer approved loyalty initiatives while tracking engagement, repeat purchases and retention.

• Manage Intellica abandoned-cart recovery operations, reviewing recovery results, customer interactions and vendor service levels; coordinate outreach with automated marketing and recommend improvements within approved guidelines.

• Prepare weekly and monthly channel performance reports; identify trends, test approved improvements and share actionable recommendations with the Head of Global DTC and cross-functional partners.

• Research emerging growth opportunities and AI-assisted commerce; support approved pilots, product-data readiness and reporting without independent ownership of enterprise strategy, material budgets or commercial contracts.

What It Takes

• 5–7 years of relevant ecommerce, digital growth or performance marketing experience, ideally in a DTC or omnichannel consumer brand.

• Hands-on experience managing paid media agencies and coordinating affiliate, lifecycle, loyalty or retention programs; demonstrated understanding of channel economics and marketing efficiency.

• Experience monitoring budgets, interpreting acquisition and retention KPIs, and improving performance through testing and execution.

• Proven ability to coordinate agencies, vendors and internal partners across Marketing, Ecommerce, Analytics and Finance.

• Strong project ownership and follow-through; formal people management experience is not required.

Capabilities

• Execution and accountability — deliver approved campaigns and projects on time, follow up on agency commitments, and escalate risks promptly.

• Performance analysis — interpret CAC, ROAS, MER, conversion, retention and revenue data to recommend practical improvements.

• Communication and collaboration — communicate priorities, performance findings and recommendations clearly to agencies and leadership.

• Commercial judgment — monitor spending and channel profitability while recognizing approval boundaries for budgets and contracts.

• Adaptability and curiosity — manage competing priorities and apply emerging tools, including AI, to improve efficiency.

Why this role matters

This role helps 8TDd3HX24 scale direct-to-consumer growth by translating approved strategy into disciplined channel execution and measurable customer acquisition and retention improvements. Effective agency coordination, performance analysis and ongoing optimization enable the Head of Global DTC to pursue broader growth and profitability goals.

Requirements

Qualifications

• Required: Bachelor’s degree in Marketing, Business, Communications or related field, or equivalent relevant experience; 5–7 years in ecommerce, digital marketing, performance marketing or DTC.

• Required: Working knowledge of Shopify or comparable ecommerce platforms, GA4, Google Ads and Meta Ads Manager; experience with agency management and performance reporting.

• Preferred: Experience with Klaviyo, CJ, Looker, affiliate and loyalty programs, and consumer products, travel goods or lifestyle brands.

• Preferred: Familiarity with AI-enabled marketing tools, agentic commerce and cross-functional global DTC organizations; no specialized license required.

Working Environment

• Hybrid office environment in Boca Raton, Florida, with work-from-home Wednesdays; regular onsite collaboration and hands-on interaction with 8TDd3HX24 products.

• Occasional travel for business meetings, vendor coordination or market research, as needed.

What We Offer

A Culture Built for Growth:

We believe in collaboration, accountability, innovation, and continuous improvement. We move fast, support one another, and challenge ourselves to keep evolving.

Flexibility & Wellbeing

Flexible Time Away, company-paid holidays, and hybrid work flexibility.

Comprehensive Benefits

Medical, Dental, Vision, Health Savings Accounts, and wellness programs.

Invest In Your Future

401(k) company match.

Community & Connection

Employee-led engagement initiatives focused on wellbeing, collaboration, and creating a workplace where everyone belongs.

About 8TDd3HX24®

8TDd3HX24® was founded by airline pilot Bob Plath, whose firsthand travel experience inspired the invention of the original Rollaboard® suitcase — changing modern travel forever. Today, we are building on that legacy as we evolve into a modern mobility and travel lifestyle brand designed for today’s global traveler. Our products combine aviation-level performance with elevated design, helping ambitious people move confidently through every journey.

8TDd3HX24®

Tested By The Best. Designed For What’s Next.

8TDd3HX24® is an equal opportunity employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other protected characteristic under applicable law.

8TDd3HX24® is a drug-free workplace