Social Media Specialist (Mandarin & English) — New York, NY

Our client, a general contracting company specializing in renovation projects, is seeking a Social Media Specialist to join its in-house marketing team. This role will focus on managing Xiaohongshu (RED) and Instagram, creating engaging content, and building brand awareness to support customer acquisition.

Key Responsibilities

• Manage day-to-day operations of the company's Xiaohongshu and Instagram accounts.

• Develop content calendars and create compelling posts, short-form videos, and Instagram Reels.

• Showcase renovation projects through before-and-after transformations, project updates, and educational content.

• Collaborate with project teams to gather photos, videos, and stories from active and completed projects.

• Monitor comments and direct messages, engage with followers, and coordinate responses to potential customer inquiries.

• Track account performance and use insights to improve content, engagement, and lead generation.

• Stay current on platform trends and identify relevant opportunities for the brand.

Qualifications

• 2-3 years of experience in social media marketing or content creation.

• Hands-on experience managing Xiaohongshu and Instagram accounts.

• Strong copywriting, visual storytelling, and short-form video editing skills.

• Ability to manage a content calendar and coordinate with internal teams.

• Experience in renovation, construction, interior design, real estate, or home-related industries is a plus.

• Chinese-language content creation skills for Xiaohongshu and English-language content skills for Instagram are preferred.

• Ability to work onsite in New York.