Marketing Operations and Lead Qualification Strategist — United States — LinkedIn — 4487484524

This is a Fully Remote Job

About Our Client:

The organization operates within the logistics industry, addressing the challenges of managing and optimizing lead generation, campaign operations, CRM governance, and marketing performance measurement. It focuses on improving pipeline visibility, marketing effectiveness, and operational efficiency across its logistics portfolio by integrating marketing, sales, customer success, and analytics functions.

About the Opportunity:

The MARKETING OPERATIONS AND LEAD QUALIFICATION STRATEGIST role is designed to enhance lead management and campaign operations while providing accurate marketing performance insights. This position acts as a crucial operational partner across multiple teams to ensure the effective handling, measurement, and reporting of leads, campaigns, and customer interactions. The role contributes significantly to improving marketing effectiveness and operational processes that support revenue growth.

Responsibilities:

• Manage lead qualification processes including review, routing, assignment, and lifecycle tracking.

• Process inbound leads from various marketing channels.

• Maintain and improve lead enrichment, qualification, and routing using Salesforce and automation tools.

• Monitor lead acceptance, rejection, conversion, and follow-up activities.

• Support lead scoring, routing, lifecycle automation, and conversion reporting within Salesforce and marketing platforms.

• Collaborate with stakeholders to improve lead quality and funnel performance.

• Support campaign setup, testing, tracking, and measurement.

• Coordinate data preparation for marketing campaigns and events.

• Monitor and report on campaign performance.

• Maintain marketing automation assets and templates.

• Develop and maintain dashboards and reports for lead quality, campaign effectiveness, and revenue attribution.

• Analyze key performance indicators related to marketing and sales funnel.

• Support attribution reporting and tracking of offline marketing activities.

• Audit CRM data to ensure accuracy and identify issues.

• Maintain reporting standards and governance.

• Support business reviews and ad hoc reporting.

• Partner with Sales Operations and CRM management to improve data integrity and processes.

• Develop reporting to support customer expansion opportunities.

• Build dashboards highlighting customer engagement and growth.

• Maintain process documentation and training materials.

• Support sales onboarding and training on related processes.

• Serve as a resource for lead management and campaign operations.

• Collaborate with cross-functional teams to drive operational excellence.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field preferred.

• At least 3 years’ experience in marketing operations, lead management, CRM administration, sales operations, or reporting.

• Proficiency with Salesforce CRM and marketing automation platforms.

• Experience creating reports and dashboards using Salesforce, Tableau, Power BI, or similar tools.

• Understanding of lead management, lead scoring, routing, campaign operations, and funnel reporting.

• Strong analytical, organizational, and problem-solving skills.

• Ability to manage multiple priorities in a fast-paced environment.

• Effective communication and collaboration skills.

Pay Range and Compensation Package:

• Anticipated salary range: $68,500 - $107,470

• Bonus eligible: No

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

DeHwHh3Vs is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.