Performance Marketer — Oakland, CA

About Us:

AdnCcGd YU8PhWze is a software development and digital marketing firm specializing in websites, custom software, AI integration, and digital campaigns. We help businesses reach customers and streamline operations through tailored, collaborative solutions.

Role Overview:

We are seeking a results-driven Performance Marketer to plan, launch, and optimize digital campaigns across search, social, and display channels. This role is ideal for a high-profile candidate with a proven track record of managing substantial budgets and delivering measurable outcomes in lead generation, conversions, and revenue growth.

Key Responsibilities:

• Manage and optimize ad accounts across search, social, and display platforms to achieve KPIs such as CTR, CPA, ROAS, and conversion rate.

• Set up tracking, analytics, and reporting to interpret campaign data and generate actionable insights.

• Collaborate with developers, designers, and content specialists to align landing pages, messaging, and user experience with campaign objectives.

• Test new strategies and contribute to overall marketing planning to support client and company growth.

Qualifications:

• Proven experience in performance marketing, including campaign setup, bid and budget management, and optimization for key performance indicators.

• Strong analytical skills with proficiency in Google Analytics, ad platform dashboards, and tracking pixels or tags.

• Expertise in SEM, paid social campaigns, and remarketing/retargeting strategies.

• Experience in landing page and funnel optimization, including A/B testing and basic CRO techniques.

• Ability to align campaigns with business objectives through audience segmentation and strategic planning.

• Strong quantitative abilities, clear communication skills, and experience working in cross-functional teams.

• Education: Bachelor's degree in Marketing, Business, Communications, or a related field preferred; equivalent practical experience in performance marketing will also be considered.

• Preferred: Experience managing performance campaigns with budgets of $1.5M+ and a background in agency or tech-focused environments.