Content Development Specialist — New York, NY

Job Description

The Social Media & Content Development Specialist develops, executes, and optimizes integrated content campaigns that support business objectives. The role serves as the day-to-day steward of the organization’s social media presence, grows audiences among clients, prospects, and key stakeholders, and translates strategic priorities into impactful content and campaigns across digital channels.

Key Responsibilities

• Social Media Strategy & Campaign Execution

• Develop and execute integrated social media campaigns aligned with business, marketing, industry, and communications objectives.

• Create campaign strategies, content plans, messaging frameworks, and channel-specific activation plans.

• Manage end-to-end execution, including planning, content development, publishing, community management, and reporting.

• Partner with internal stakeholders and external agencies to deliver campaigns effectively and on time.

• Identify opportunities to use emerging trends, platform features, and industry conversations to increase reach and engagement.

• Manage paid social campaigns, including audience targeting, budget oversight, creative coordination, performance tracking, and optimization.

• Community Management

• Manage social communities across LinkedIn, X, Instagram, Facebook, YouTube, and emerging channels such as Reddit and Substack.

• Grow North America audiences of clients, prospects, and key stakeholders.

• Monitor conversations, comments, mentions, and direct messages and ensure timely, professional engagement.

• Develop scalable approaches that enable employees to become brand advocates.

• Build relationships with followers, customers, advocates, and influencers.

• Monitor and escalate sensitive issues, coordinating responses with communications, legal, the global social team, and business stakeholders.

• Foster meaningful dialogue and active online communities that support brand objectives.

• Content Development & Editorial Management

• Collaborate with communications, marketing, subject-matter experts, and executives to develop compelling content.

• Create and manage editorial calendars aligned with campaign priorities, events, product launches, and thought leadership initiatives.

• Adapt messaging for different audiences, channels, and formats, including posts, videos, graphics, short-form content, and employee advocacy materials.

• Ensure brand consistency, quality, and adherence to corporate messaging standards.

• Champion the MyFirstAIJob campaign across owned TCS channels.

• Performance Analytics & Optimization

• Track and analyze campaign and channel performance using social media analytics tools.

• Monitor engagement, reach, impressions, audience growth, click-through rates, and conversions.

• Generate regular reports and insights to inform future content and campaign strategies.

• Conduct A/B testing and continuously optimize content, audience targeting, and campaign performance.

Qualifications

• Demonstrated experience developing and executing integrated social media and content campaigns.

• Strong writing, communication, content-planning, and channel-specific messaging skills.

• Experience managing organic and paid social Campaigns, including targeting, budgets, creative coordination, measurement, and optimization.

• Experien ce managing online communities across major and emerging social platforms.

• Ability to use analytics, KPI reporting, insights, and A/B testing to improve performance.

• Ability to collaborate effectively with executives, subject-matter experts, communications, marketing, legal, business stakeholders, and external agencies.

• Sound judgment and the ability to monitor, escalate, and coordinate responses to sensitive issues.

• Creativity, community-building expertise, attention to brand standards, and a data-driven mindset.

Salary Range: $82,200-$111,100 a year