Video Ad Copywriter — Durham, NC

Job Description

Video Ad Copywriter

Location: Durham, NC (in person)

Reports to: VP of Growth Marketing

Type: Full-time, salaried

Salary: Open

They are open to relocation

A new opportunity to work with a fast-growing personal care brand that is taking social media by force! The team works together in person in downtown Durham, in an open office with quiet spaces for focused work. The pace is fast.

The Role

This brand is looking for someone who writes ads. Not blog posts, brand manifestos, or SEO. This person writes video ad scripts and hooks all day, every day. It’s all paid social media. They have a huge presence on FB, IG and TikTok.

Scripts written this week get shot by the producers and go live next week. A few days later, the writer sees which hooks stopped the scroll and which scripts sold. That kind of fast feedback is rare for a writer. The role comes with freedom to test new angles and plenty of support from the creative team.

What You’ll Do

Write ads

• Write scripts for short-form video ads: UGC, podcast, founder-led, studio, or whatever the angle calls for

• Write lots of hooks, about ten versions of the first three seconds for every script

• Write for real people to say out loud, not for a page

• Keep the script queue full so producers are never waiting

Find the angles

• Dig through reviews, comments, customer emails, and competitor ads for what people actually say

• Turn one idea into many: new hooks, new openings, new audiences for the same script

• Know which of your ads are carrying spend and why

Work with the creative team

• Hand off scripts to producers and editors with enough direction to shoot and cut fast

• Take feedback quickly and turn revisions around the same day

• Always stay within approved product claims and offer language

What They’re Looking For

• Has written paid social ads, ideally video and ideally for a consumer brand

• Can show scripts or ads they wrote, with some sense of how they performed

• Writes the way people talk

• Produces high volume without the quality slipping

• Takes direction and runs with it

• Isn’t scared by volume

• Cares more about what works than personal taste

• Has no ego about drafts

Nice to Have

• DTC, CPG, or beauty and personal care experience

• Direct response or performance agency background

• Meta and TikTok ad experience

• Has been on set or made a video ad themselves