Paid Media Specialist — Latin America

Paid Media Specialist

We’re looking for a hands-on Paid Media Specialist to join our client, a performance-focused media brand and digital advertising agency. This role is ideal for someone with strong paid media experience across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads who can execute, optimize, and report on campaigns with accuracy and commercial judgment.

This is a mid-level execution role for someone who is comfortable managing campaigns day to day, analyzing performance data, identifying optimization opportunities, and supporting client growth across hospitality, travel, tourism, and related industries.

Location: 100% Remote

Region: Latin America, reporting to a U.S.-based team

Schedule: Full-time

Compensation: Paid in USD

Language: Strong written and spoken English required

About the Role

As a Paid Media Specialist, you will be responsible for building, managing, optimizing, and reporting on paid media campaigns across Google, Meta, TikTok, and LinkedIn platforms. You will work closely with account leadership to ensure campaigns are aligned with client goals, budgets are paced effectively, and performance insights are translated into clear recommendations.

This role requires someone who is detail-oriented, analytical, and comfortable working across multiple accounts in a fast-moving agency environment.

Responsibilities

Paid Media Campaign Execution

• Build, launch, monitor, and optimize paid media campaigns across Google Ads, Meta Business Manager, TikTok Ads Manager, and LinkedIn Campaign Manager.

• Manage campaign structures, audiences, creative testing, bidding strategies, budgets, and performance settings across multiple platforms.

• Monitor key metrics including CTR, CPC, CPM, CPA, conversion rate, ROAS, lead quality, and budget pacing.

• Identify performance trends and make data-driven optimizations to improve campaign results.

• Execute A/B testing across audiences, creative, copy, landing pages, placements, and campaign settings.

Analytics, Tracking, and Reporting

• Use GA4 to analyze campaign performance, traffic quality, user behavior, and conversion paths.

• Set up, QA, and troubleshoot tracking through Google Tag Manager.

• Support conversion tracking, event setup, pixel implementation, and attribution analysis across Google, Meta, TikTok, and LinkedIn.

• Prepare performance reports with clear insights, takeaways, and recommended next steps.

• Communicate campaign performance clearly to internal stakeholders.

Strategy and Optimization

• Collaborate with account directors and strategy leads to align media execution with client business goals.

• Recommend optimizations based on campaign data, budget pacing, audience performance, creative performance, and account-level trends.

• Identify opportunities to improve scale, efficiency, conversion quality, lead quality, and return on ad spend.

• Stay current on platform updates and paid media best practices across Google, Meta, TikTok, LinkedIn, GA4, and GTM.

Budget Management

• Monitor campaign budgets and pacing across multiple accounts and platforms.

• Flag overpacing, underpacing, and performance issues early.

• Recommend budget shifts based on performance data, platform performance, and client priorities.

• Support forecasting and spend planning in collaboration with account leadership.

Required Qualifications

• 3+ years of hands-on paid media experience, preferably in an agency environment.

• Strong experience managing campaigns in Google Ads and Meta Business Manager.

• Hands-on experience with TikTok Ads Manager and LinkedIn Campaign Manager.

• Working knowledge of GA4, GTM, conversion tracking, pixels, event setup, and attribution.

• Experience optimizing campaigns against performance goals such as leads, bookings, revenue, ROAS, CPA, or conversion volume.

• Strong analytical skills and ability to turn campaign data into actionable recommendations.

• Excellent written and verbal communication skills in English.

• High attention to detail and ability to manage multiple campaigns, clients, platforms, and deadlines.

Preferred Qualifications

• Google Ads, Meta Blueprint, TikTok, and/or LinkedIn Ads certifications.

• Experience working with hospitality, travel, tourism, lifestyle, destination, or B2B brands.

• Previous experience in a digital advertising agency.

• Strong presentation skills and confidence explaining campaign performance.

• Experience with Looker Studio, reporting dashboards, or similar analytics/reporting tools.

• Experience comparing performance across channels and making budget allocation recommendations.

Benefits

• 100% remote role.

• Salary paid in USD.

• Full-time position.

• U.S. holidays.