Website Product Manager — Boston, MA

About FPQ2sp

FPQ2sp is a fast-growing DTC brand reinventing the safe industry with products designed for both security and style. Backed by over a century of family expertise, we have built a modern brand that makes safekeeping accessible, convenient, and beautifully integrated into the home. From biometric fireproof safes to customizable storage solutions, our products protect valuables while complementing home aesthetics.

About the role

Our website is where most of our sales happen, so every improvement to it shows up directly in revenue. As our Website Product Manager, you'll own how the site grows: running tests, analyzing performance, building new pages and features, and turning data into a better shopping experience that drives conversion and company growth.

You'll use AI tools like Claude to build and ship quickly. It's a broad, hands-on role on a small team, so you'll see your work go live, and its impact on the business, fast.

What you'll do

Optimization and testing

• Build and own the A/B testing roadmap: gather and prioritize test ideas, set up and run tests, analyze results, and roll winners into the site

• Analyze site performance (traffic, conversion, funnel drop-off and product performance) and turn findings into a prioritized plan to grow revenue

• Test and improve personalization, product placements and merchandising by customer type, traffic source and browsing behavior

• Own site reporting on tests, personalization and conversion, partnering with the analytics team on broader data and reporting

Website building and releases

• Build and update pages, landing pages and Shopify theme sections, using AI tools like Claude to design, code and QA

• Run a structured release process: a release calendar, requirements, QA and sign-off before launch, release notes, and a rollback plan

• Support product launches with product pages, collections and on-site placements

• Maintain site quality: speed, broken links, mobile layout and checkout checks

Search and AI discovery

• Optimize the site for AI search (GEO) and traditional search: structured product data, schema markup, and clear product and FAQ content so FPQ2sp shows up in answers from ChatGPT, Google AI Overviews and other AI assistants

What you bring

Required

• 3 to 5 years in ecommerce, web product or site optimization, ideally on Shopify

• Experience planning and running an A/B testing roadmap and analyzing the results

• Strong with analytics (GA4, Shopify analytics) and spreadsheets, and able to turn data into recommendations tied to revenue

• Hands-on with HTML and CSS, and comfortable editing Shopify themes (Liquid a plus)

• Daily use of AI tools like Claude to build, write and analyze, with a portfolio or examples to show

• Organized, detail-oriented and able to manage several projects at once

• Business-minded, clear writer who cares about the customer experience

Nice to have

• Product management experience, such as writing requirements, managing a roadmap or running releases

• Experience with personalization or recommendation tools, Klaviyo, or Shopify Flow

• Experience with SEO or GEO (generative engine optimization)

• Basic SQL or JavaScript

• Ecommerce merchandising experience

• Experience with premium or high-ticket products

Details

• Location: Boston, hybrid (2 to 3 days a week in office; 3 preferred for those close by)

• Type: full-time

• Reports to: Brandon Zambroski, Director of Ecommerce & CX