Web Marketing Manager — United States

This is a Fully Remote Job

About Our Client:

Spring Education Group is a national network of independent schools serving students from preschool through 12th grade. The organization focuses on addressing the challenge of providing a carefully designed academic program led by expert educators to cultivate academic excellence, student independence, and a lasting love of learning. Their tuition-funded model supports an open, transparent culture and strong community without reliance on fundraising. The group is expanding its network to bring this educational approach to more families across the United States.

About the Opportunity:

The WEB MARKETING MANAGER role is responsible for managing search engine optimization (SEO), conversion rate optimization (CRO), technical web delivery, and directory data quality across an ecosystem of over 200 websites. This position acts as the primary interface with IT, ensuring technical soundness for search and coordinating web project execution and testing programs. The role leads a team of analysts and collaborates closely with Content, Paid Media, Brand, and Email Lifecycle teams to drive improvements in website traffic and conversions.

Responsibilities:

• Lead web projects from specifications through coordination with IT and developers, user acceptance testing, and implementation across 200+ sites.

• Manage technical SEO health, including audits, sitemaps, and site structure, ensuring changes do not negatively impact search performance.

• Serve as primary liaison with IT and engineering resources.

• Collaborate on SEO and AI search priorities and implement recommendations.

• Brief marketing partners on keyword, topic, and page-level optimization.

• Develop and manage the CRO and experimentation roadmap, prioritizing tests and directing execution from design through rollout.

• Align user journeys and page experiences with conversion goals in partnership with Paid Media and Content teams.

• Analyze behavioral data to identify high-impact testing opportunities.

• Use GA4, heatmaps, and session recordings to identify points of user drop-off.

• Translate test results and analytics into actionable recommendations.

• Extract and analyze data from GA4, Google Search Console, Domo, and Google Business Profile to inform decisions.

• Manage and mentor analysts overseeing website governance, SEO execution, A/B testing, directory management, and daily operations.

Requirements:

• Bachelor’s degree in Business, Marketing, Analytics, or related field, or equivalent experience.

• Minimum 5 years of experience in web management, conversion optimization, experimentation, and web analytics.

• Proficiency in running A/B tests from hypothesis formation to results analysis, including understanding sample size and statistical significance.

• Experience conducting experiments on websites with low traffic volumes.

• Hands-on skills with GA4 and a business intelligence tool such as Domo.

• Experience collaborating with IT or developers on specifications, prioritization, and user acceptance testing.

• Working knowledge of SEO, including conducting audits and resolving technical issues.

• Strong organizational, project management, communication, and collaboration skills.

Pay Range and Compensation Package:

• The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors.

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

t4VKARtgv is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.