Social Media Creative Lead — New York, NY

Job Description

Social Media Creative Lead

Employment type: Full-Time

Location: Hybrid in NYC

About The Opportunity

Help shape how our brand shows up across social media and digital commerce. We’re looking for a Social Media Creative Lead who can turn cultural insights and platform trends into creative that captures attention, builds community, and inspires discovery and purchase.

From creator partnerships and short-form video to TikTok Shop and livestreams, you’ll develop distinctive, platform-native content that balances brand storytelling with measurable performance.

What You’ll Do

• Lead creative concepts for social campaigns, always-on content, creator partnerships, and social commerce.

• Create content for TikTok, Instagram, YouTube Shorts, Pinterest, paid social, CRM, and emerging platforms.

• Art direct photography, video, livestreams, influencer collaborations, and user-generated-style content.

• Translate audience insights, cultural conversations, and platform trends into relevant creative ideas.

• Develop assets for every stage of the consumer journey, from awareness through conversion.

• Collaborate with social, influencer, media, ecommerce, marketing, and creative teams.

• Partner with copywriters, photographers, videographers, creators, and project managers to bring ideas to life.

• Use performance data and platform best practices to test, refine, and optimize creative.

• Explore new approaches to motion, short-form storytelling, affiliate content, and livestream shopping.

What You Bring

• At least six years of experience in art direction, content creation, or creative design, with a strong social and digital commerce focus.

• A portfolio featuring social campaigns, short-form video, creator collaborations, social commerce, and performance-driven work.

• Experience creating for TikTok, Instagram, YouTube, and creator-led or social commerce platforms.

• Strong knowledge of TikTok Shop, influencer and affiliate marketing, livestream shopping, and digital consumer behavior.

• Expertise in Adobe Creative Suite and Figma, plus proficiency in After Effects, motion graphics, and video editing.

• Experience directing photography, video, creator content, and user-generated-style assets.

• An understanding of platform formats, trends, algorithms, and creative performance across the consumer funnel.

• A collaborative, adaptable approach and enthusiasm for beauty, culture, and a test-and-learn environment.

What Success Looks Like

During your first year, you’ll help elevate our social presence with culturally relevant, creator-led content. Your work will support engagement, creator partnerships, TikTok Shop performance, and digital-first brand storytelling.