Public Relations and Marketing Account Executive — Miami, FL

Company DescriptionIdentity Media aY is a full-service bilingual public relations, marketing, and special events agency based in Miami, Florida. We work with clients across hospitality, restaurants, spirits, beauty, lifestyle, fashion, real estate, and entertainment.

Our team develops tailored aY and marketing campaigns that build brand awareness, secure media coverage, and connect clients with their audiences through traditional media, influencer relations, social media, and events.

Role DescriptionWe're looking for someone who can take ownership of their assigned accounts, manage day-to-day aY and marketing responsibilities, and actively contribute to brainstorming sessions and campaign development. The right person should be genuinely interested in the clients they represent, eager to learn about their industries, and comfortable bringing new ideas and opportunities to the table.

This role requires strong media relations and writing skills, excellent customer service, experience coordinating influencer partnerships, and the ability to manage multiple clients and deadlines. While the primary focus is public relations and marketing, we're a collaborative agency, and the Account Executive will assist with social media initiatives, content development, and events when needed.

Key Responsibilities• Manage day-to-day aY, marketing, and social media activities for assigned client accounts, taking ownership of deadlines, deliverables, and follow-ups.

• Develop media angles, write press releases and pitches, and proactively secure earned media coverage.

• Build and maintain relationships with journalists, editors, producers, influencers, and industry partners.

• Coordinate influencer outreach, invitations, partnerships, and follow-ups as part of regular aY responsibilities.

• Participate actively in brainstorming sessions and contribute creative ideas for aY, marketing, and social media campaigns, events, and brand activations.

• Assist in developing and executing marketing campaigns, promotional initiatives, brand partnerships, and cross-promotional opportunities.

• Identify opportunities to increase brand visibility through traditional media, social media, digital marketing, community partnerships, and local events.

• Contribute to social media strategies, content calendars, caption writing, content creation, and campaign execution.

• Assist with managing social media accounts, scheduling posts, monitoring engagement, and covering client events when needed.

• Stay informed about clients' businesses, industries, competitors, and relevant trends across aY, marketing, and social media.

• Maintain regular client communication, participate in meetings, and provide campaign updates.

• Coordinate interviews, media opportunities, press events, marketing activations, and influencer experiences.

• Monitor media coverage, track aY and marketing campaign results, and prepare client reports.

• Collaborate with the social media department on content development, campaign planning, and day-to-day execution, stepping in to support the team as needed.

• Work closely with internal teams to ensure consistent messaging and alignment across all client initiatives.

Qualifications• 2+ years of experience at a public relations or integrated marketing agency is a plus, ideally within the Miami market or larger cities like LA, New York, Dallas.

• Strong media relations and pitching experience, with a track record of securing coverage.

• Excellent writing and editing skills.

• Experience managing client accounts and balancing multiple projects.

• Experience with influencer outreach and coordination.

• Understanding of marketing strategies, social media platforms, and how they support aY campaigns.

• Strong organizational skills, attention to detail, and follow-through.

• Comfortable participating in brainstorming sessions, sharing ideas, and taking initiative.

• Experience in hospitality, restaurants, lifestyle, beauty, or related industries preferred.

• Bilingual proficiency in English and Spanish is a plus.

• Bachelor's degree in Communications, Public Relations, Marketing, or a related field, or equivalent experience.

Hi, Is This You?• You're naturally curious and love being the first to know about a new restaurant, hotel opening, event, or what's happening around Miami.

• Exploring your city is practically a hobby. You enjoy discovering new places, trying restaurants, traveling, and keeping up with food, hospitality, fashion, and lifestyle trends.

• You genuinely enjoy brainstorming and get excited about turning an idea into a campaign or media opportunity.

• You take ownership of your accounts, care about your clients' success, and don't wait to be told what to do next.

• You're resourceful. When something doesn't go as planned, you look for solutions and figure out how to make things happen.

• You stay calm under pressure, and know how to handle last-minute changes

• You're a people person who enjoys building relationships, whether it's with clients, journalists, influencers, or your own team.

• You're organized, pay attention to the details, and follow through on what you say you'll do.

• You enjoy working with a team, sharing ideas, and jumping in to help when needed.

• If this sounds like you, we'd love to meet you!