Marketing 97rupQ8 - Product (Remote) — United States

About the Job

Avalon Healthcare Solutions is seeking an experienced Product Marketing Manager to strengthen its Product Marketing & Communications team. This role will support end-to-end go-to-market execution, product positioning, messaging, competitive intelligence, and sales enablement across Avalon's growing Diagnostic Intelligence portfolio.

The ideal candidate brings strong B2B healthcare technology product marketing experience, with a background in commercializing solutions for health plans, providers, third-party administrators (TPAs), brokers, or employers.

Reporting to the SVP of Product Marketing & Communications, this position offers the opportunity to help shape a growing healthcare technology business, influence product strategy, and communicate the value of diagnostic solutions to the healthcare market.

Key Responsibilities

Product Strategy and Go-to-Market Execution

• Develop and execute go-to-market strategies for new products and solutions.

• Support product launch planning, preparation, and execution.

• Partner with Product Management to develop business cases and evaluate market opportunities for building, buying, or partnering on solutions.

• Coordinate launch playbooks, readiness criteria, cross-functional governance, and go-to-market timelines.

• Support marketing plans and commercialization initiatives across Avalon's Diagnostic Intelligence portfolio.

Product Positioning and Messaging

• Develop and maintain product positioning statements and messaging frameworks.

• Create buyer personas and Ideal Client Profiles (ICPs) across health plans, TPAs, brokers, and self-insured or ASO markets.

• Translate complex clinical and diagnostic concepts into clear, compelling commercial messaging.

• Ensure consistent product positioning across marketing materials, campaigns, and sales communications.

Market and Competitive Intelligence

• Monitor competitors, emerging market entrants, payer market dynamics, and healthcare policy trends.

• Coordinate with external market research partners when needed.

• Analyze market intelligence and prepare actionable insights for Sales and Product teams.

• Incorporate customer feedback, Voice of Customer (VOC) insights, and NPS results into product marketing recommendations.

Sales Enablement and Content Development

• Develop and maintain sales enablement materials, including:

• Sales presentations and pitch decks.

• Product one-pagers.

• ROI and value calculators.

• Competitive battlecards.

• Customer case studies and testimonials.

• Objection-handling guides.

• Partner with content and website teams, freelance writers, and external contractors to create thought leadership materials, website content, and campaign collateral.

• Support customer advocacy initiatives and develop materials that demonstrate product value.

Cross-Functional Collaboration and Performance Tracking

• Collaborate with Growth and Demand Generation Marketing to align product messaging with campaigns, account-based experience (ABX) programs, and launch events.

• Coordinate with Product Management, Sales, and other internal teams to ensure successful commercialization.

• Track and report product marketing KPIs, including launch timelines, sales enablement adoption, and pipeline or bookings contribution.

• Maintain commercialization documentation, positioning libraries, and competitive intelligence repositories.

Required Qualifications

• Minimum 5 years of product marketing experience.

• Direct experience in healthcare IT, diagnostics, or healthcare technology on the vendor or commercialization side.

• Experience marketing B2B healthcare solutions to health plans, providers, employers, TPAs, or brokers.

• Bachelor's degree in Marketing, Business, or a related field.

• Proven experience developing product positioning, messaging, and go-to-market materials for healthcare technology solutions.

• Experience with the Pragmatic Marketing Framework or a comparable product marketing methodology.

• Strong proficiency in Microsoft Word, PowerPoint, and Excel.

• Familiarity with Salesforce or similar CRM platforms and product or market requirements tools.

• Excellent written and verbal communication skills.

• Ability to translate complex clinical and technical concepts into compelling commercial narratives.

• Experience coordinating third-party contractors, consultants, PR agencies, freelance writers, or market research providers.

• Strong organizational, project management, and cross-functional collaboration skills.

• Ability to manage multiple product launches and deliverables while meeting deadlines.

Important experience requirement: Candidates whose product marketing experience is exclusively within a health plan's internal product organization will not meet the stated healthcare commercialization experience requirement.

Preferred Qualifications

• Familiarity with health plan, TPA, broker, ASO, or provider market dynamics.

• Experience managing freelance content writers, market research partners, and other external contractors.

• Experience supporting product launches and commercialization programs across multiple healthcare product lines.

Work Arrangement and Travel

This position is eligible for remote work. However, the successful candidate must be available for:

• Quarterly travel to Avalon's corporate office in Tampa, Florida.

• Travel to industry conferences and Avalon-hosted events.

• Client and prospective customer visits.

• Advisory council meetings.

The role requires the ability to travel up to 25%.

About Avalon Healthcare Solutions

Avalon Healthcare Solutions specializes in diagnostic intelligence and aims to transform diagnostic testing across the healthcare ecosystem.

Its Diagnostic Insights Platform provides evidence-based policies, curated laboratory networks, and real-time analytics to help simplify diagnostic testing, support innovation adoption, and optimize healthcare investments.

Avalon supports more than 30 health plans and 100 million members nationwide. Its solutions cover routine and genetic testing management, automated adherence, and end-to-end diagnostic support, with a focus on improving clinical outcomes, reducing waste, and making healthcare more affordable.

Avalon Healthcare Solutions is an Equal Opportunity Employer, including veterans and individuals with disabilities.