Social Media Manager — Los Angeles Metropolitan Area

Company Description

f2KdHMX is a modern baby care brand redefining what parents expect from diapers and everyday essentials, combining premium performance, thoughtfully selected materials, and beautiful, design-forward products. Our award-winning products are sold direct-to-consumer and through national retailers, including Target. We're a small, fast-moving team passionate about creating better products for babies, moms, and families.

Role Description

We're looking for a creative, social-savvy Social Media Manager to bring the f2KdHMX brand to life across Instagram, TikTok, Facebook, Pinterest, and YouTube. You'll lead our organic social strategy, create engaging content, and build meaningful connections with our growing community of parents and families. The ideal candidate lives and breathes social media. You have a natural instinct for what makes content resonate, a strong eye for aesthetics, and the ability to turn trends, ideas, and everyday moments into compelling brand storytelling. You're equally comfortable developing a strategy and rolling up your sleeves to bring it to life.

This is a remote, full-time position for someone based within reasonable driving distance of Orange County, California. Occasional in-person meetings with our Founder and Chief Marketing Officer will be required, but regular office attendance is not expected.

Salary Range: $90,000–$110,000 annually, depending on experience and qualifications.

Responsibilities

• Lead organic social media strategy, content planning, and day-to-day execution across Instagram, TikTok, Facebook, Pinterest, and YouTube.

• Own and manage the monthly social content calendar, balancing product storytelling, educational content, cultural moments, and community engagement.

• Create and produce engaging social-first content, including Reels, TikToks, Stories, short-form videos, and static posts.

• Write compelling, on-brand captions and social copy that connect with our audience of parents and families.

• Identify emerging trends, creative formats, and opportunities to keep f2KdHMX relevant and engaging across platforms.

• Manage daily community engagement, including responding to comments, interacting with followers, and fostering meaningful conversations.

• Collaborate with the marketing, creative, and influencer teams to develop content that supports product launches, brand campaigns, and retail initiatives.

• Work with influencers and content creators to source, develop, and repurpose user-generated content.

• Track social performance, audience growth, and engagement metrics, using insights to continuously improve content and strategy.

• Maintain a consistent brand voice and visual identity across all social channels.

Qualifications

• 5+ years of experience managing social media for a consumer, lifestyle, beauty, wellness, or CPG brand.

• Proven experience growing and engaging social media communities, particularly on Instagram and TikTok.

• Strong hands-on content creation skills, including short-form video production, editing, photography, and social-first storytelling.

• Excellent writing and editorial skills, with the ability to develop engaging, authentic brand content.

• A strong visual eye and understanding of what makes content compelling across different social platforms.

• Proficiency with social media management, analytics, and content creation tools such as Canva, CapCut, and Meta Business Suite.

• Deep understanding of social media trends, platform algorithms, and evolving best practices.

• Highly organized, proactive, and comfortable managing multiple priorities in a fast-moving environment.

• Collaborative, responsive, and comfortable working independently with a remote team.

• Based within reasonable driving distance of Orange County, California, with availability for occasional in-person meetings.

Nice to Have

• Experience working with influencers, creators, and user-generated content.

• Experience with parenting, baby care, or family-focused brands.

• Existing relationships with content creators and social media collaborators.

How to Apply

Please apply through LinkedIn and include examples of social media accounts you've managed and content you've personally created. We're especially interested in seeing your creative work, the brands you've helped grow, and your ability to bring ideas to life.